How To Pave a Path in Advertising With Steve Wyatt of Kenneth Cole Productions

Steve Wyatt is the VP of Marketing and Global Creative Director of Content at Kenneth Cole Productions, an American fashion house founded in 1982. He celebrates 20 years with the company, working across all labels, product categories, communication channels, and global territories. Additionally, he has contributed to the brand’s social impact initiatives for organizations such as The Mental Health Coalition, The Foundation for AIDS Research, Help USA, and the Human Rights Campaign. A gifted writer across various mediums, his works have been featured in The American Bystander, Point in Case, Two Fifty One, The Haven, and MuddyUm. Steve’s also a humor writer, publishing two books, Do More Don’ts, and Humanity Breeds Profanity: Random Thoughts Against My Better Judgment.

In this episode…

Achieving one’s dreams, regardless of the field, is arduous. Advertising, in particular, is an ever-evolving and highly competitive industry, so how can you make it in the industry?

There is no one-size-fits-all answer to this question, but Steve Wyatt, a seasoned creative content director, offers some sage advice: be prepared to put in the work. The perfect job may not be available right after graduation, so be open to all work opportunities until you land your dream career. A varied resume will help you gain experience and build a strong work ethic. However, with the ever-changing technology and competition, employers will expect you to be multifaceted. In addition to being adaptable and a team player, you should hone your writing and communication skills, stay up-to-date on the latest trends, and learn to pitch creative ideas. Above all else, be relentless in your career pursuits.

Join Kevin Hourigan in today’s episode of The Growth Fire Podcast, where he interviews Steve Wyatt, VP of Marketing and Global Creative Director of Content at Kenneth Cole Productions, about his career in advertising and working for Kenneth Cole. Steve discusses past campaigns, how brands contribute to social issues, and his motivation for writing two humor books.