In this episode, Joe De Sena sits down with the unstoppable Iron Cowboy, James Lawrence, a man who redefined human endurance by completing 100 Ironmans in 100 days!
James reveals the untold truth behind his record-breaking endurance feat, the brutal battles with injury and recovery, and the mindset that kept him moving when everything screamed "quit." From losing it all in the 2008 financial crash to rebuilding his life through passion and purpose, James proves that resilience isn’t just for athletes—it’s for anyone ready to break through their limits.
If you’ve ever felt stuck, lacked motivation, or wondered how to break through your limits, this episode is your wake-up call. Get ready to be inspired, fired up, and ready to take action!
Timestamps:
00:20 Intro
00:52 Meet James Lawrence, the Iron Cowboy
01:42 Making a living as a full-time speaker
02:01 The reality of success in endurance challenges
05:38 Recreating the historic Spartan journey
06:30 Choosing your suffering and building resilience
07:34 Family life and becoming a grandfather
08:30 Why James chose to live in Utah
10:30 Writing Redefine Impossible and Iron Hope
13:03 Inspiring others through endurance challenges
14:32 From financial success to true purpose
16:19 Advice for those feeling stuck in life
17:51 The power of networking and meaningful connections
21:53 Recovering, brain rewiring, and returning to competition
25:55 - Where to find James and upcoming endurance events
Connect to James:
🌐 Website: https://www.ironcowboy.com/
📸 Instagram: https://www.instagram.com/ironcowboyjames
📘 Facebook: https://www.facebook.com/IronCowboy/
💼 LinkedIn: https://www.linkedin.com/in/jamesandrewlawrence/
▶️ YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy
✖️ Twitter/X: https://x.com/ironcowboyjames
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com