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July 9, 2025 20 mins

If you want to build a real business, you’ll eventually have to hire people.

And that means… you’ll eventually have to let some go.

I’ve been running businesses for 20 years.

I’ve hired and fired over 100 people.

And in this episode, I’m going to tell you the unfiltered truth about what that actually takes.

We’re talking real leadership.

Core values.

Performance standards.

Hard conversations most people avoid for years—and it costs them everything.

This isn’t just about team building.

It’s about holding the standard—for yourself, your business, and your future.

Inside, I share:

👉 The 2 reasons we let people go (and how to spot them early)

👉 Why hiring fast and firing slow will bankrupt your business

👉 What most “leaders” get wrong when letting someone go

👉 How to stop settling for mediocre talent (and mediocre results)

👉 The mindset shift that turns your business into a high-performance machine

Whether you’ve already built a team or you’re just getting started—this is a mandatory listen.

Because if you tolerate average, you will get average.

And you didn’t come here to build an average business.

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