January 12, 2024 • 25 mins
This week on The Index, host Alex Kehaya welcomes Joey Janisheck, founder of BizQiz, the Web3 trivia game where brainpower unlocks blockchain rewards. Dive into this exciting fusion of AI-powered trivia questions, brand engagement, and digital collectible prizes. Discover how BizQiz is changing the game for both players and brands!
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Episode Transcript
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Speaker 1 (00:04):
Welcome to the Index Podcast hosted by Alex Kahaya.
Plug in as we explore newfrontiers with Web 3 and the
decentralized future.
Speaker 2 (00:18):
Hey everyone, and welcome to the Index brought to
you by the Graph, where we talkwith the entrepreneurs building
the next wave of the internet.
We do this because we believethat people are worth knowing.
We believe in telling theirstories so that you can learn
why they are here pushing for abetter future.
Today, I'm excited to welcomeJoey Janyshek, the creator of
BizQuiz, an AI-powered web-basedtrivia game that rewards users
(00:42):
with digital collectibles.
It's launching this week andI'm excited for him to share
more about what he's built.
Thanks for being on the show.
Speaker 3 (00:50):
Hey, alex, thank you very much.
I'm excited to be here.
Speaker 2 (00:54):
I love BizQuiz for a lot of reasons.
It's built on Olaplex's Hubproduct, which is really cool.
It's a really uniquecombination of AI and blockchain
technology, which you don't seethat many real use cases that
combine both those technologies.
Before we get into that, I justwant to hear your background,
start at the beginning.
What were you doing before Web3, and then tell me how you got
(01:15):
into this space.
Speaker 3 (01:16):
I'm Joey.
I live in Austin, texas.
I've been a gun for hire for Ifeel like decades.
I used to be the young kid whoslept under my desk in the Web 1
startup and now I'm thegrizzled veteran who's nobody
wants to hear another storyabout a bad startup, but I've
got them.
Web 3 I find a fascinatingplace.
(01:37):
I was part of the ICOrevolution eight years ago nine
years ago.
I think the idea of blockchainand the power of an open
database that the world can seeand remix is so powerful.
I'm not a big defi guy.
I'm not that smart.
I'm a big product guy.
(01:58):
I'm a big software userinterface guy.
What I find interesting aboutall the blockchain and what gets
me pumped every morning is justthe idea that we're just
getting started.
We're 13 years into this.
Since the Bitcoin paper cameout 14 years we still haven't
figured out the perfect use case, whether it's digital
(02:22):
collectibles or it's flippingmonkeys.
We're still trying to find theright story to tell.
We'll get there.
We'll get there.
Speaker 2 (02:30):
Yeah, I agree.
I think there really does needto be a different narrative
outside of just speculation asentertainment.
That's one of the reasons why Ilike BizQuiz, because I think
it does combine in a unique waythese two technologies AI and
blockchain technology.
That's entertaining.
It still harnesses that ideathat you can collect a digital
(02:51):
good that you own.
It's also something that Ithink already exists in a lot of
places.
Growing up, we used to lovegoing to this place called
Buffalo Wild Wings after a surf.
There was always trivia there.
All through college there waslike Wing Night and Trivia Night
.
We're like huge nights.
When I saw BizQuiz for thefirst time, it really resonated
(03:11):
with me.
Tell us what it is, how does itwork?
We'll walk everybody throughwhat it is because I don't want
to give away all of it.
I want to let you talk about it.
Speaker 3 (03:20):
The promise of interactive TV.
We've seen that for 30 years, Ithink.
Disneyland has rides where youcan step through history and
there's some sort of interactionthat you can have with your TV.
Shopping's easier, your choresare somehow easier.
We never achieve it.
Everything becomes work.
(03:40):
That's kind of problem.
Number one I feel likeinteractive TV hasn't happened
and it should, because we allhave super computers in our
pockets.
Number two I am a competitiveguy.
Whenever Jeopardy comes on inthe living room, the only
competition I have is whoeverhappens to physically be.
That's all we'll find.
You guys, thanks, andstartManagement Chambers in the room
(04:01):
and you're trying to show offthat you're the smartest guy in
the family, which is easy to do.
But I want to show off myknowledge.
I want to compete against otherfolks Like I want to at least
know where I sit.
So the idea of competition insomething as trivial as trivia
excites me.
I got a supercomputer.
I want to have some fun andshow off what I know, and there
(04:25):
really hasn't been a productthat nails that.
The closest we got is HQ, whichwas a wonderful app.
You have to download the app.
It was kind of appointment TVwe're at.
You know, was it three o'clockin the afternoon every day,
scott would come on and you'dplay a trivia game and you'd win
.
You could win, you know, fivebucks.
So fast forward.
(04:47):
I think that brands have aproblem in that they're not
getting engagement with theiraudience.
If you are a product person I'mthe guy in charge of the new
Coke energy product I want youto understand the features of
the product, why I want you tobuy it.
So I want to engage with thecrowd and one of the simplest
(05:08):
ways is just a trivia game.
So that was kind of the originof kind of biz quiz.
Years ago I had an opportunityto work with ESPN.
We did, you know, quizzes on TV.
They used to be called secondscreen.
This was eight years ago andESPN had us build essentially a
kind of a quiz game show forthem, and the biggest challenges
(05:30):
we had there were twofold.
One is the amount of contentthat needed to be generated.
Espn is fortunate enough tohave a whole bullpen of
copywriters, so that was easyfor them, but smaller brand X
wouldn't be able to pull thatoff.
And then the other problem thatwe had was fulfillment of a
reward.
You gave me two minutes of yourtime.
(05:52):
I want to give you a t-shirt.
People will do anything for at-shirt.
That's the old saying, and thebeauty of kind of what I've been
able to do with Olaplex is Ican now, instead of giving you a
t-shirt, I can give you adigital collectible, completely
streamlined, dropped off in yourvault, and the the beauty of
(06:13):
what we're trying to do is youdon't need to know blockchain.
That isn't part of the learningcurve.
I just want you to have a funtime and I don't need you to
understand.
I just need you to put in in akind of a raw text format what
you want the audience to knowand understand about your brand
and, in 60 seconds, will havethem give have a useful
interaction with your brand andunderstand it?
Speaker 2 (06:37):
How did you solve the content generation problem?
Speaker 3 (06:39):
you know the beauty of the open AI and kind of chat
GPT.
We're just getting started here.
You know, six months ago wecame out of nowhere, came out of
the blue.
What I've been able to do.
The current state of the API islet's you take a large chunk of
content and whittle it downinto a game show.
Essentially we can determineand control what voice is used.
(07:03):
You know, normally you go forlike an eighth grade level
reading level, or we can even upthe ante and make it for
Technical people, for experts ina particular field.
So the beauty of API is theopen AI.
Api is that we can kind of pumpin raw data and get useful
stuff back out.
But it gets better all the time.
(07:24):
You know Bard is a little bitbetter with words than chat GPT.
So what you wind up doing iskind of combining API's to kind
of wash the rice twice to getsome clean.
Speaker 2 (07:36):
Oh wow, so you use both Bard and open on the back
end.
Speaker 3 (07:39):
Bard's API isn't open for mainstream yet, but you can
use the web interface.
So if we're working demos orwe've got a particular client
will manually Rinse the contentthrough Bard and then pump it
through.
The API is an open AI.
Speaker 2 (07:55):
I know people listening won't be able to see
it, but it you know why thevideo online as well.
Can you share screen?
Walk me through A demo?
Would love to see it, yeah.
Speaker 3 (08:04):
I'm gonna log you into the back end.
This is the call the producer,and the producers are where all
the games are set up.
So now you'll see a bunch oflogos here.
Some of these are Real, butmost of these are.
You know, we're trying to getdemos and understanding.
So please, taylor Swift, don'tdo not sue me.
She's the biggest show on earthright now and I'm very curious.
(08:26):
When they have all these folksassembled in the stadium, you
know how do you engage with thembefore she comes on, taylor.
Speaker 2 (08:33):
Swift, if you are listening, he doesn't want to
work with you, so I do, I do.
Speaker 3 (08:39):
I want to engage with your audience and the goal will
be let them have a little bitof fun with the phones that they
have in their pockets.
They scan in a QR code that yougot projected on the big screen
and the game is a foot.
And two minutes later, or threeminutes later, when the game is
over, you'll deliver Digitalcollectibles, or you'll deliver
(08:59):
a QR code that can be used atthe merch table or, you know, a
coupon to Buffalo Wild Wings.
Speaker 2 (09:05):
I mean to be honest, you don't really need her
permission to do this becauseall the all the quiz data is
you're going to show is publiclyavailable information, like I
could see a fan page on onInstagram Wanting to use this to
collect emails and like, engagetheir fans with you know
rewards 100%, so here I'll showyou.
Speaker 3 (09:21):
So basically, it's these game shows you set.
When they start and when theyend, a QR code is generated
immediately that can be scannedand you can jump into the game.
The challenge that I've got asfar as communicating the product
is that this product can beused in real time.
So at 1216 PM, which is whattime it is here, I can start a
(09:45):
game and at 1218 it can end, sowe have this live interaction.
So cool use cases yeah, usecases to be like the, the
concert venue or a trade show,or I'm live streaming on Twitch
appointment TV.
I want to engage with theaudience right here, right now.
And then we also allow it tohave an evergreen mode, which it
(10:05):
turns the game into more oflike a Google form where anybody
who shows up at any time canparticipate.
So if you go to play dot bizquiz, qiz, dot com, you can
engage with a pickle pelusatournament, and that's in the
evergreen mode.
I'm just gonna go to ESPN, tryto find something, just grab
(10:26):
random content.
I don't know, foot surgery, notthe most interesting, but you
can just essentially grabcontent.
I'm copying, I'm gonna jumpback into the producer and I'm
gonna create a quick event andwe're gonna call this ESPN Now.
Who knows and I'm literallyjust pasting the content from
(10:48):
the ESPNcom hit creating andwhat we're gonna get is a game
is getting created and it shouldshow up here, and what's
happening is we're going out toopen AI, which is running a
little slower today, so it mighttake 30 seconds, so I apologize
for the delay.
It'll go and crunch the contentand turn it into a one minute
(11:12):
trivia experience.
The beauty is we've already gotOlaplex plugged in, so there'll
be digital rewards, right?
So ESPN Now.
Speaker 2 (11:22):
Nice, you didn't even have to refresh the page.
Speaker 3 (11:25):
Correct, so I'm just gonna jump into this Right.
There was a second quarterbackout with a knee injury, so it
just took that.
Was it Marlon Humphrey?
I don't even remember?
Oh, Ryusin.
So it took the raw content it'sturning it into.
Speaker 2 (11:40):
Yeah, let's read this one.
It says which Ravensquarterback has a season ending
toe injury.
What was it?
Who was it?
Speaker 3 (11:46):
Tyrone.
Yes, sir, I just picked arandom article, so you have
seven seconds to.
Speaker 2 (11:52):
How many pro bowls has Humphrey played?
Three, I'm just guessing Three,but like a real fan would know
this, you know they would know100% and the idea was just a
random article.
Speaker 3 (12:07):
We just took a random article, I think we got zero
points.
We didn't get any of themcorrect.
So what you see is we've got ascoreboard, so we didn't
actually get any of them.
We should have probably tooksomething that I knew answers to
, but what I wanted tocommunicate is that we just took
text, turned it into a gameshow and it's taking off.
(12:28):
We have digital rewards inplace.
If we would have answered onequestion correctly, we would
have unlocked a claim pack, andthese are all Oplex powered
digital collectibles.
They're all on the Solananetwork.
I kind of want to answer aquestion, right?
Speaker 2 (12:46):
Yeah, let's play again.
Or play the pickleball one.
Yeah, let's go.
If you haven't already playedit, let's see if that one will
unlock it 100%.
Let's go hit up the pickleballone I know nothing about
pickleball, but I have somefriends who like pickleball.
Speaker 3 (12:59):
The people who love pickleball are obsessed with the
old pickleball, and every gamehas its own unique URL and
private branding.
So right now, the BizKiz was ageneric look.
This pickleball is pickleballbranded Taylor Swift branded.
So from a brand perspective,you control the messaging All
(13:21):
right.
So I know this one.
So let's jump into.
This is in an evergreen mode,so if you were to jump in and
play, if you go to playBizKizcom, you'd see the exact
same thing.
The game's about ready to startand then I'll show you.
We'll answer one correctly.
So I know wrist injury is theanswer.
It's the most common pickleball.
Speaker 2 (13:41):
That was the number one injury.
Yeah, let's read the questionsout for people who can't see
that.
Oh sorry, forgive me.
Speaker 3 (13:46):
Yeah, pickleball is most common injury.
So there'll be four questionsand answers here.
Who's considered the father ofpickleball?
Mccallum, grover Bell orPrichard?
Hmm, I know I know all theanswers to these.
It's a trick question.
Prichard and Barney McCalluminvented the game in 1965.
There's an opportunity to putan interstitial in reinforce
(14:09):
whoever's paying for the project?
Speaker 2 (14:11):
And here's the leaderboard, Leaderboard current
standings.
Speaker 3 (14:14):
What's the pickleball equivalent of a home run?
A dink ace, kill shot.
Or volley Kill shot An ace.
Yeah, One more question what'sthe most popular pickleball
paddle material?
And I know this Wood, graphite,aluminum or composite.
Speaker 2 (14:28):
Oh gosh, I know.
Speaker 3 (14:31):
Pickleball folks know this like the back of their
hand.
Speaker 2 (14:33):
It's getting expensive too.
Graphite, there you go, thisgame, the game.
I'm sure that costs $100 for apaddle.
Speaker 3 (14:40):
So what folks don't see is we have a leaderboard
live leaderboard in place.
The good news is I logged inand I answered questions
correctly.
The way this game was set up is, if I score a minimum of 50
points, I have the ability tounlock and I will have won a
digital collectible.
So what you're seeing on screenfor the folks who can see, are
(15:01):
Solana based digitalcollectibles powered by Olaplex.
So I'm just going to go claim.
I've got four that I can goclaim and these are just random
branded digital collectiblesthat we created.
Again, it's all on chain.
You have a wallet, but we don'tcall it a wallet.
We call it a vault, so you haveyour own vault address.
(15:24):
You know.
We've got attributes.
We've got all these classicdigital collectible blockchain
based items.
It's got an address.
It's got a transaction ID.
The other beauty is you cansend.
You actually own these digitalcollectibles so you can transfer
these to another location ifyou want.
(15:44):
So if you want to send, them toa friend?
Speaker 2 (15:46):
Very cool.
Yeah, you can associate theuser's email with their wallet
address and see anything thatone with Hub.
You can see all the wallets andthe addresses and if they
transfer it out, you canactually track where they're
transferring it to.
So you get a lot of data aboutthe user and maybe even what are
their assets they might hold,which will help you with
(16:08):
targeting and things like thatfor that direct relationship
between the wallet of the userand the customer.
Oh cool, this is like analyticsdashboard.
Speaker 3 (16:16):
So, yeah, analytics.
So this is opt in and we'retracking you in kind of four
dimensions.
Web one we gather an emailaddress.
You know, odds are you gave mea burner email on the way in, so
but we are capturing that.
Number two we are putting in ahidden pixel.
So bring your own pixel.
(16:37):
So if you're a HubSpot oryou're a Google Analytics
company, we can use yourtracking pixel.
So we have that.
Number two captured.
If you're using the bravebrowser, you don't even show up,
so that's not as effective.
Number three you've got awallet associated with your
engagement and that's permanent.
(16:57):
So once you claim a reward,it'll be in that wallet and we
kind of have a paper trail thatyou've opted into and a reward
for your participation in thegame.
And then number four is we havea literal score.
So as you engage with thecontent, with the, under the
(17:18):
auspices of a, you know, a quizgame, we know what you know, you
know, we know if you're apickleball expert or not a
pickleball expert.
So why would it's reallyinteresting.
Yeah, why would I sell you a$300 paddle if you didn't know
the father of?
Speaker 2 (17:33):
you just qualified that lead.
That's pretty.
Actually, something I neverthought about with the quiz game
is like you qualified thecustomer and that's that's
really important.
That's really cool.
So why do you think it mattersthat they have a wallet that,
like the brands now have allthis data, especially the wallet
?
I'm interested to hear whatyour opinion is on that.
Speaker 3 (17:51):
I think where wallets are interesting, you know
there's all these different usesof wallet.
A wallet is a flex.
You used to rock a Rolex onyour wrist and sit in a
conference room and that's howyou set yourself up at the
pecking order.
Now your public wallet addressis your flex.
Like if I go to a party and youknow I have this particular
(18:13):
digital collectible.
You know that I'm serious aboutthis space.
You know that I value.
You know what's going on inblockchain land.
So the idea that if I would,were to win a digital
collectible and I transferred itto another place, that might be
my core wallet, I think there'san interesting story that
develops a profile is createdand again all opt in not like
(18:35):
sneaky Facebook way, where theyfollow you home, essentially,
and they listen to you over yourdevices.
Like this is you've engagedwith content, you've moved the
collectible to a place that'stied to your identity and then,
ideally, I can maybe market toyou.
Speaker 2 (18:53):
you know, long term, yeah, that makes a lot of sense.
Is there more on the screen youwant to show, or should we go
back to just like full picturefaces?
Speaker 3 (19:00):
Yeah, yeah, I could turn it off, but the idea is
reports, content creation andgive the users a fun experience.
One of the things that we'reworking on is the questions that
we asked were generic right now.
You know.
So, four questions aboutpickleball Great, but in the
future, if there would be afifth question that is derived
(19:22):
from data that we've learnedabout you know your wallet that
might be connected.
Or your email address.
You know something?
The example I like to give Ihave two stories.
One I'm a huge Boston Celticsfan.
I love hoops.
Celtics are my team and Amazonand Facebook have been showing
me Lakers jerseys for 20 years.
(19:44):
So you cannot tell me that thismachine is accurately kind of
targeting individuals.
You know, because yoursuggestions are things that I
would never buy in a millionyears.
The other interesting story ismy mother-in-law.
You know she's not an Amazonperson.
She doesn't know aboutsubscriptions and just having
(20:05):
stuff dropped to her house.
So what we did is we sent herdog food for her dog and she has
an adult toy poodle.
So what I did is I got her asubscription for dog food and I
bought an adult toy poodle dogfood.
That was literally, and what Iwould see is adult toy
recommendations for the next sixmonths.
Oh my God, right, and that's.
(20:26):
Amazon, that's the guys who weresupposed to be.
So I think there's a lot ofbroken recommendation engines.
I think marketers are justpouring their money into a hole
and it's inefficient.
And with something as simple asa quiz game, I think we can
target an audience a little bitbetter and then we'll move away
(20:47):
from quiz games.
It'll be a little bit moreinteresting, a little bit
broader in the future.
Speaker 2 (20:52):
Well, yeah, and I think the interesting thing too
is that Amazon doesn't give theadvertisers that data, like
what's in your wallet, what'syour past order history, for
example.
Like I can see what's in yourwallet, I know exactly what
you've entered, other productsyou would have interacted with,
and it's composable across manyplatforms.
That's where the exponentialpower comes from.
From a targeting standpoint islike, once you have that
(21:13):
relationship with the customerand they start bringing that
identity with them across manydifferent places, you get an
even more accurate picture and,yeah, more effective marketing
and, frankly, the consumer getsmore.
You don't want to be marketedlike adult toys just because you
ordered dog food Right, likenow.
You get accurately targetedwith things you actually want to
buy at some point or that youwould be interested in.
Speaker 3 (21:36):
I think, though, the wallets are going to have an
interesting future, where theybecome like different profiles
of myself.
So me as an NBA fan.
I'm going to have a wallet thatwill have my top shot and other
things in it, and I want you tomarket to that wallet.
That is the outward facingthing that I want to tell you
about me, and then I'll haveother wallets that will be about
(21:59):
other hobbies or myprofessional life, so I feel
like the wallet is the ultimatevehicle, and the digital
collectibles, or NFTs, that youown flesh out that profile.
I'm a sports person, I'm agamer, I like to ride bikes.
Speaker 2 (22:18):
Yep, so I always ask this question towards the top of
the show.
What have I not asked you thatI should have asked?
Speaker 3 (22:24):
Oh, I don't know.
Yeah, I don't know if there's aquestion about me.
I don't have a good answer foryou.
Speaker 2 (22:28):
What's next for BizQuiz Like where are you
taking it?
What's your vision for how bigthis can get?
What's next for you?
Speaker 3 (22:35):
Well, the marketplace , the big dog in this kind of
quiz space is Kahoot.
Adult professionals might notknow Kahoot.
They might use it in theconference room once or twice a
year for some gathering of thecompany.
If you've ever been in gradeschool in the past 10 years, or
high school, they know Kahootlike the back of their hand.
(22:57):
It's just part of theirlearning and they have a huge
marketplace, but a huge marketthat they've captured.
The problem with them is it'snot for brands.
It's Kahoot first andMcDonald's brand second, and
what we're trying to do withBizQuiz is that your brand comes
first.
We can private label everypiece of this.
This is just an engine.
(23:17):
We don't make money unless youraudience gets engaged and you
see a return on your investmentand everything we do is focused
on that marketing person gettinga return.
Somebody folks are spending 50grand a month and sending it
over to Facebook and diminishingreturns and what we want to do
is engage the crowd in a fun,simple, rapid on board new way.
Speaker 2 (23:42):
I mean, that's the thing that I love about this.
It is fun and it is simple,like the tech on the hood is not
simple.
You've weaved together somereally interesting technologies
that make this really useful andeasy, but the idea of doing
quizzes, that's pretty simple inengaging brands in that way.
I think that's part of what Ilove about it.
There's so many complicatedschemes that people have thought
(24:03):
up for products in this spacethat have gone nowhere and this
is like an existing market.
I mean, brands are doingquizzes per se like this, but I
do feel like it's an existingmarket and a concept everybody
can understand.
Speaker 3 (24:15):
Gosh, yeah, I'm going to like take this quote and
just put it on the front of mydeck.
You know, the hardest part issimple is hard, and then also
there's this understanding thator assumption that simple is
cheap.
The problem is, you know how doyou communicate simple, show
the value and then maybe hidesome of the technology.
I feel like in the blockchainworld, we love to brag about
(24:40):
performance and we have allthese acronym mumbo jumbo that
noobs and normies don't careabout.
Like, I just want the car tostart.
When I send an email, it'sgoing to show up in your mailbox
.
I don't care about everythingelse.
So, under the auspices of asimple quiz, we're letting you
play with some cutting edgestuff.
You're engaging with contentthat robots created and we've
(25:03):
leveraged the new of the new.
Give me 60 seconds and I'll getyou more data about your
customer base, your prospectbase.
Then you'll get in any other 60second interaction.
Speaker 2 (25:15):
Amazing.
Well, thanks so much for comingon the show.
It's been a pleasure to haveyou and just happy to share more
about this quiz and your storywith everybody.
Thanks for being here.
Speaker 3 (25:24):
I appreciate it, alex .
Thank you sir.
Speaker 1 (25:29):
You just heard the index podcast with your host,
alex Kahaya.
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New episodes available everyother Wednesday.
Thanks for tuning in.
Welcome to the Index Podcast hosted by Alex Kahaya.
Plug in as we explore newfrontiers with Web 3 and the
decentralized future.
Speaker 2 (00:18):
Hey everyone, and welcome to the Index brought to
you by the Graph, where we talkwith the entrepreneurs building
the next wave of the internet.
We do this because we believethat people are worth knowing.
We believe in telling theirstories so that you can learn
why they are here pushing for abetter future.
Today, I'm excited to welcomeJoey Janyshek, the creator of
BizQuiz, an AI-powered web-basedtrivia game that rewards users
(00:42):
with digital collectibles.
It's launching this week andI'm excited for him to share
more about what he's built.
Thanks for being on the show.
Speaker 3 (00:50):
Hey, alex, thank you very much.
I'm excited to be here.
Speaker 2 (00:54):
I love BizQuiz for a lot of reasons.
It's built on Olaplex's Hubproduct, which is really cool.
It's a really uniquecombination of AI and blockchain
technology, which you don't seethat many real use cases that
combine both those technologies.
Before we get into that, I justwant to hear your background,
start at the beginning.
What were you doing before Web3, and then tell me how you got
(01:15):
into this space.
Speaker 3 (01:16):
I'm Joey.
I live in Austin, texas.
I've been a gun for hire for Ifeel like decades.
I used to be the young kid whoslept under my desk in the Web 1
startup and now I'm thegrizzled veteran who's nobody
wants to hear another storyabout a bad startup, but I've
got them.
Web 3 I find a fascinatingplace.
(01:37):
I was part of the ICOrevolution eight years ago nine
years ago.
I think the idea of blockchainand the power of an open
database that the world can seeand remix is so powerful.
I'm not a big defi guy.
I'm not that smart.
I'm a big product guy.
(01:58):
I'm a big software userinterface guy.
What I find interesting aboutall the blockchain and what gets
me pumped every morning is justthe idea that we're just
getting started.
We're 13 years into this.
Since the Bitcoin paper cameout 14 years we still haven't
figured out the perfect use case, whether it's digital
(02:22):
collectibles or it's flippingmonkeys.
We're still trying to find theright story to tell.
We'll get there.
We'll get there.
Speaker 2 (02:30):
Yeah, I agree.
I think there really does needto be a different narrative
outside of just speculation asentertainment.
That's one of the reasons why Ilike BizQuiz, because I think
it does combine in a unique waythese two technologies AI and
blockchain technology.
That's entertaining.
It still harnesses that ideathat you can collect a digital
(02:51):
good that you own.
It's also something that Ithink already exists in a lot of
places.
Growing up, we used to lovegoing to this place called
Buffalo Wild Wings after a surf.
There was always trivia there.
All through college there waslike Wing Night and Trivia Night
.
We're like huge nights.
When I saw BizQuiz for thefirst time, it really resonated
(03:11):
with me.
Tell us what it is, how does itwork?
We'll walk everybody throughwhat it is because I don't want
to give away all of it.
I want to let you talk about it.
Speaker 3 (03:20):
The promise of interactive TV.
We've seen that for 30 years, Ithink.
Disneyland has rides where youcan step through history and
there's some sort of interactionthat you can have with your TV.
Shopping's easier, your choresare somehow easier.
We never achieve it.
Everything becomes work.
(03:40):
That's kind of problem.
Number one I feel likeinteractive TV hasn't happened
and it should, because we allhave super computers in our
pockets.
Number two I am a competitiveguy.
Whenever Jeopardy comes on inthe living room, the only
competition I have is whoeverhappens to physically be.
That's all we'll find.
You guys, thanks, andstartManagement Chambers in the room
(04:01):
and you're trying to show offthat you're the smartest guy in
the family, which is easy to do.
But I want to show off myknowledge.
I want to compete against otherfolks Like I want to at least
know where I sit.
So the idea of competition insomething as trivial as trivia
excites me.
I got a supercomputer.
I want to have some fun andshow off what I know, and there
(04:25):
really hasn't been a productthat nails that.
The closest we got is HQ, whichwas a wonderful app.
You have to download the app.
It was kind of appointment TVwe're at.
You know, was it three o'clockin the afternoon every day,
scott would come on and you'dplay a trivia game and you'd win
.
You could win, you know, fivebucks.
So fast forward.
(04:47):
I think that brands have aproblem in that they're not
getting engagement with theiraudience.
If you are a product person I'mthe guy in charge of the new
Coke energy product I want youto understand the features of
the product, why I want you tobuy it.
So I want to engage with thecrowd and one of the simplest
(05:08):
ways is just a trivia game.
So that was kind of the originof kind of biz quiz.
Years ago I had an opportunityto work with ESPN.
We did, you know, quizzes on TV.
They used to be called secondscreen.
This was eight years ago andESPN had us build essentially a
kind of a quiz game show forthem, and the biggest challenges
(05:30):
we had there were twofold.
One is the amount of contentthat needed to be generated.
Espn is fortunate enough tohave a whole bullpen of
copywriters, so that was easyfor them, but smaller brand X
wouldn't be able to pull thatoff.
And then the other problem thatwe had was fulfillment of a
reward.
You gave me two minutes of yourtime.
(05:52):
I want to give you a t-shirt.
People will do anything for at-shirt.
That's the old saying, and thebeauty of kind of what I've been
able to do with Olaplex is Ican now, instead of giving you a
t-shirt, I can give you adigital collectible, completely
streamlined, dropped off in yourvault, and the the beauty of
(06:13):
what we're trying to do is youdon't need to know blockchain.
That isn't part of the learningcurve.
I just want you to have a funtime and I don't need you to
understand.
I just need you to put in in akind of a raw text format what
you want the audience to knowand understand about your brand
and, in 60 seconds, will havethem give have a useful
interaction with your brand andunderstand it?
Speaker 2 (06:37):
How did you solve the content generation problem?
Speaker 3 (06:39):
you know the beauty of the open AI and kind of chat
GPT.
We're just getting started here.
You know, six months ago wecame out of nowhere, came out of
the blue.
What I've been able to do.
The current state of the API islet's you take a large chunk of
content and whittle it downinto a game show.
Essentially we can determineand control what voice is used.
(07:03):
You know, normally you go forlike an eighth grade level
reading level, or we can even upthe ante and make it for
Technical people, for experts ina particular field.
So the beauty of API is theopen AI.
Api is that we can kind of pumpin raw data and get useful
stuff back out.
But it gets better all the time.
(07:24):
You know Bard is a little bitbetter with words than chat GPT.
So what you wind up doing iskind of combining API's to kind
of wash the rice twice to getsome clean.
Speaker 2 (07:36):
Oh wow, so you use both Bard and open on the back
end.
Speaker 3 (07:39):
Bard's API isn't open for mainstream yet, but you can
use the web interface.
So if we're working demos orwe've got a particular client
will manually Rinse the contentthrough Bard and then pump it
through.
The API is an open AI.
Speaker 2 (07:55):
I know people listening won't be able to see
it, but it you know why thevideo online as well.
Can you share screen?
Walk me through A demo?
Would love to see it, yeah.
Speaker 3 (08:04):
I'm gonna log you into the back end.
This is the call the producer,and the producers are where all
the games are set up.
So now you'll see a bunch oflogos here.
Some of these are Real, butmost of these are.
You know, we're trying to getdemos and understanding.
So please, taylor Swift, don'tdo not sue me.
She's the biggest show on earthright now and I'm very curious.
(08:26):
When they have all these folksassembled in the stadium, you
know how do you engage with thembefore she comes on, taylor.
Speaker 2 (08:33):
Swift, if you are listening, he doesn't want to
work with you, so I do, I do.
Speaker 3 (08:39):
I want to engage with your audience and the goal will
be let them have a little bitof fun with the phones that they
have in their pockets.
They scan in a QR code that yougot projected on the big screen
and the game is a foot.
And two minutes later, or threeminutes later, when the game is
over, you'll deliver Digitalcollectibles, or you'll deliver
(08:59):
a QR code that can be used atthe merch table or, you know, a
coupon to Buffalo Wild Wings.
Speaker 2 (09:05):
I mean to be honest, you don't really need her
permission to do this becauseall the all the quiz data is
you're going to show is publiclyavailable information, like I
could see a fan page on onInstagram Wanting to use this to
collect emails and like, engagetheir fans with you know
rewards 100%, so here I'll showyou.
Speaker 3 (09:21):
So basically, it's these game shows you set.
When they start and when theyend, a QR code is generated
immediately that can be scannedand you can jump into the game.
The challenge that I've got asfar as communicating the product
is that this product can beused in real time.
So at 1216 PM, which is whattime it is here, I can start a
(09:45):
game and at 1218 it can end, sowe have this live interaction.
So cool use cases yeah, usecases to be like the, the
concert venue or a trade show,or I'm live streaming on Twitch
appointment TV.
I want to engage with theaudience right here, right now.
And then we also allow it tohave an evergreen mode, which it
(10:05):
turns the game into more oflike a Google form where anybody
who shows up at any time canparticipate.
So if you go to play dot bizquiz, qiz, dot com, you can
engage with a pickle pelusatournament, and that's in the
evergreen mode.
I'm just gonna go to ESPN, tryto find something, just grab
(10:26):
random content.
I don't know, foot surgery, notthe most interesting, but you
can just essentially grabcontent.
I'm copying, I'm gonna jumpback into the producer and I'm
gonna create a quick event andwe're gonna call this ESPN Now.
Who knows and I'm literallyjust pasting the content from
(10:48):
the ESPNcom hit creating andwhat we're gonna get is a game
is getting created and it shouldshow up here, and what's
happening is we're going out toopen AI, which is running a
little slower today, so it mighttake 30 seconds, so I apologize
for the delay.
It'll go and crunch the contentand turn it into a one minute
(11:12):
trivia experience.
The beauty is we've already gotOlaplex plugged in, so there'll
be digital rewards, right?
So ESPN Now.
Speaker 2 (11:22):
Nice, you didn't even have to refresh the page.
Speaker 3 (11:25):
Correct, so I'm just gonna jump into this Right.
There was a second quarterbackout with a knee injury, so it
just took that.
Was it Marlon Humphrey?
I don't even remember?
Oh, Ryusin.
So it took the raw content it'sturning it into.
Speaker 2 (11:40):
Yeah, let's read this one.
It says which Ravensquarterback has a season ending
toe injury.
What was it?
Who was it?
Speaker 3 (11:46):
Tyrone.
Yes, sir, I just picked arandom article, so you have
seven seconds to.
Speaker 2 (11:52):
How many pro bowls has Humphrey played?
Three, I'm just guessing Three,but like a real fan would know
this, you know they would know100% and the idea was just a
random article.
Speaker 3 (12:07):
We just took a random article, I think we got zero
points.
We didn't get any of themcorrect.
So what you see is we've got ascoreboard, so we didn't
actually get any of them.
We should have probably tooksomething that I knew answers to
, but what I wanted tocommunicate is that we just took
text, turned it into a gameshow and it's taking off.
(12:28):
We have digital rewards inplace.
If we would have answered onequestion correctly, we would
have unlocked a claim pack, andthese are all Oplex powered
digital collectibles.
They're all on the Solananetwork.
I kind of want to answer aquestion, right?
Speaker 2 (12:46):
Yeah, let's play again.
Or play the pickleball one.
Yeah, let's go.
If you haven't already playedit, let's see if that one will
unlock it 100%.
Let's go hit up the pickleballone I know nothing about
pickleball, but I have somefriends who like pickleball.
Speaker 3 (12:59):
The people who love pickleball are obsessed with the
old pickleball, and every gamehas its own unique URL and
private branding.
So right now, the BizKiz was ageneric look.
This pickleball is pickleballbranded Taylor Swift branded.
So from a brand perspective,you control the messaging All
(13:21):
right.
So I know this one.
So let's jump into.
This is in an evergreen mode,so if you were to jump in and
play, if you go to playBizKizcom, you'd see the exact
same thing.
The game's about ready to startand then I'll show you.
We'll answer one correctly.
So I know wrist injury is theanswer.
It's the most common pickleball.
Speaker 2 (13:41):
That was the number one injury.
Yeah, let's read the questionsout for people who can't see
that.
Oh sorry, forgive me.
Speaker 3 (13:46):
Yeah, pickleball is most common injury.
So there'll be four questionsand answers here.
Who's considered the father ofpickleball?
Mccallum, grover Bell orPrichard?
Hmm, I know I know all theanswers to these.
It's a trick question.
Prichard and Barney McCalluminvented the game in 1965.
There's an opportunity to putan interstitial in reinforce
(14:09):
whoever's paying for the project?
Speaker 2 (14:11):
And here's the leaderboard, Leaderboard current
standings.
Speaker 3 (14:14):
What's the pickleball equivalent of a home run?
A dink ace, kill shot.
Or volley Kill shot An ace.
Yeah, One more question what'sthe most popular pickleball
paddle material?
And I know this Wood, graphite,aluminum or composite.
Speaker 2 (14:28):
Oh gosh, I know.
Speaker 3 (14:31):
Pickleball folks know this like the back of their
hand.
Speaker 2 (14:33):
It's getting expensive too.
Graphite, there you go, thisgame, the game.
I'm sure that costs $100 for apaddle.
Speaker 3 (14:40):
So what folks don't see is we have a leaderboard
live leaderboard in place.
The good news is I logged inand I answered questions
correctly.
The way this game was set up is, if I score a minimum of 50
points, I have the ability tounlock and I will have won a
digital collectible.
So what you're seeing on screenfor the folks who can see, are
(15:01):
Solana based digitalcollectibles powered by Olaplex.
So I'm just going to go claim.
I've got four that I can goclaim and these are just random
branded digital collectiblesthat we created.
Again, it's all on chain.
You have a wallet, but we don'tcall it a wallet.
We call it a vault, so you haveyour own vault address.
(15:24):
You know.
We've got attributes.
We've got all these classicdigital collectible blockchain
based items.
It's got an address.
It's got a transaction ID.
The other beauty is you cansend.
You actually own these digitalcollectibles so you can transfer
these to another location ifyou want.
(15:44):
So if you want to send, them toa friend?
Speaker 2 (15:46):
Very cool.
Yeah, you can associate theuser's email with their wallet
address and see anything thatone with Hub.
You can see all the wallets andthe addresses and if they
transfer it out, you canactually track where they're
transferring it to.
So you get a lot of data aboutthe user and maybe even what are
their assets they might hold,which will help you with
(16:08):
targeting and things like thatfor that direct relationship
between the wallet of the userand the customer.
Oh cool, this is like analyticsdashboard.
Speaker 3 (16:16):
So, yeah, analytics.
So this is opt in and we'retracking you in kind of four
dimensions.
Web one we gather an emailaddress.
You know, odds are you gave mea burner email on the way in, so
but we are capturing that.
Number two we are putting in ahidden pixel.
So bring your own pixel.
(16:37):
So if you're a HubSpot oryou're a Google Analytics
company, we can use yourtracking pixel.
So we have that.
Number two captured.
If you're using the bravebrowser, you don't even show up,
so that's not as effective.
Number three you've got awallet associated with your
engagement and that's permanent.
(16:57):
So once you claim a reward,it'll be in that wallet and we
kind of have a paper trail thatyou've opted into and a reward
for your participation in thegame.
And then number four is we havea literal score.
So as you engage with thecontent, with the, under the
(17:18):
auspices of a, you know, a quizgame, we know what you know, you
know, we know if you're apickleball expert or not a
pickleball expert.
So why would it's reallyinteresting.
Yeah, why would I sell you a$300 paddle if you didn't know
the father of?
Speaker 2 (17:33):
you just qualified that lead.
That's pretty.
Actually, something I neverthought about with the quiz game
is like you qualified thecustomer and that's that's
really important.
That's really cool.
So why do you think it mattersthat they have a wallet that,
like the brands now have allthis data, especially the wallet
?
I'm interested to hear whatyour opinion is on that.
Speaker 3 (17:51):
I think where wallets are interesting, you know
there's all these different usesof wallet.
A wallet is a flex.
You used to rock a Rolex onyour wrist and sit in a
conference room and that's howyou set yourself up at the
pecking order.
Now your public wallet addressis your flex.
Like if I go to a party and youknow I have this particular
(18:13):
digital collectible.
You know that I'm serious aboutthis space.
You know that I value.
You know what's going on inblockchain land.
So the idea that if I would,were to win a digital
collectible and I transferred itto another place, that might be
my core wallet, I think there'san interesting story that
develops a profile is createdand again all opt in not like
(18:35):
sneaky Facebook way, where theyfollow you home, essentially,
and they listen to you over yourdevices.
Like this is you've engagedwith content, you've moved the
collectible to a place that'stied to your identity and then,
ideally, I can maybe market toyou.
Speaker 2 (18:53):
you know, long term, yeah, that makes a lot of sense.
Is there more on the screen youwant to show, or should we go
back to just like full picturefaces?
Speaker 3 (19:00):
Yeah, yeah, I could turn it off, but the idea is
reports, content creation andgive the users a fun experience.
One of the things that we'reworking on is the questions that
we asked were generic right now.
You know.
So, four questions aboutpickleball Great, but in the
future, if there would be afifth question that is derived
(19:22):
from data that we've learnedabout you know your wallet that
might be connected.
Or your email address.
You know something?
The example I like to give Ihave two stories.
One I'm a huge Boston Celticsfan.
I love hoops.
Celtics are my team and Amazonand Facebook have been showing
me Lakers jerseys for 20 years.
(19:44):
So you cannot tell me that thismachine is accurately kind of
targeting individuals.
You know, because yoursuggestions are things that I
would never buy in a millionyears.
The other interesting story ismy mother-in-law.
You know she's not an Amazonperson.
She doesn't know aboutsubscriptions and just having
(20:05):
stuff dropped to her house.
So what we did is we sent herdog food for her dog and she has
an adult toy poodle.
So what I did is I got her asubscription for dog food and I
bought an adult toy poodle dogfood.
That was literally, and what Iwould see is adult toy
recommendations for the next sixmonths.
Oh my God, right, and that's.
(20:26):
Amazon, that's the guys who weresupposed to be.
So I think there's a lot ofbroken recommendation engines.
I think marketers are justpouring their money into a hole
and it's inefficient.
And with something as simple asa quiz game, I think we can
target an audience a little bitbetter and then we'll move away
(20:47):
from quiz games.
It'll be a little bit moreinteresting, a little bit
broader in the future.
Speaker 2 (20:52):
Well, yeah, and I think the interesting thing too
is that Amazon doesn't give theadvertisers that data, like
what's in your wallet, what'syour past order history, for
example.
Like I can see what's in yourwallet, I know exactly what
you've entered, other productsyou would have interacted with,
and it's composable across manyplatforms.
That's where the exponentialpower comes from.
From a targeting standpoint islike, once you have that
(21:13):
relationship with the customerand they start bringing that
identity with them across manydifferent places, you get an
even more accurate picture and,yeah, more effective marketing
and, frankly, the consumer getsmore.
You don't want to be marketedlike adult toys just because you
ordered dog food Right, likenow.
You get accurately targetedwith things you actually want to
buy at some point or that youwould be interested in.
Speaker 3 (21:36):
I think, though, the wallets are going to have an
interesting future, where theybecome like different profiles
of myself.
So me as an NBA fan.
I'm going to have a wallet thatwill have my top shot and other
things in it, and I want you tomarket to that wallet.
That is the outward facingthing that I want to tell you
about me, and then I'll haveother wallets that will be about
(21:59):
other hobbies or myprofessional life, so I feel
like the wallet is the ultimatevehicle, and the digital
collectibles, or NFTs, that youown flesh out that profile.
I'm a sports person, I'm agamer, I like to ride bikes.
Speaker 2 (22:18):
Yep, so I always ask this question towards the top of
the show.
What have I not asked you thatI should have asked?
Speaker 3 (22:24):
Oh, I don't know.
Yeah, I don't know if there's aquestion about me.
I don't have a good answer foryou.
Speaker 2 (22:28):
What's next for BizQuiz Like where are you
taking it?
What's your vision for how bigthis can get?
What's next for you?
Speaker 3 (22:35):
Well, the marketplace , the big dog in this kind of
quiz space is Kahoot.
Adult professionals might notknow Kahoot.
They might use it in theconference room once or twice a
year for some gathering of thecompany.
If you've ever been in gradeschool in the past 10 years, or
high school, they know Kahootlike the back of their hand.
(22:57):
It's just part of theirlearning and they have a huge
marketplace, but a huge marketthat they've captured.
The problem with them is it'snot for brands.
It's Kahoot first andMcDonald's brand second, and
what we're trying to do withBizQuiz is that your brand comes
first.
We can private label everypiece of this.
This is just an engine.
(23:17):
We don't make money unless youraudience gets engaged and you
see a return on your investmentand everything we do is focused
on that marketing person gettinga return.
Somebody folks are spending 50grand a month and sending it
over to Facebook and diminishingreturns and what we want to do
is engage the crowd in a fun,simple, rapid on board new way.
Speaker 2 (23:42):
I mean, that's the thing that I love about this.
It is fun and it is simple,like the tech on the hood is not
simple.
You've weaved together somereally interesting technologies
that make this really useful andeasy, but the idea of doing
quizzes, that's pretty simple inengaging brands in that way.
I think that's part of what Ilove about it.
There's so many complicatedschemes that people have thought
(24:03):
up for products in this spacethat have gone nowhere and this
is like an existing market.
I mean, brands are doingquizzes per se like this, but I
do feel like it's an existingmarket and a concept everybody
can understand.
Speaker 3 (24:15):
Gosh, yeah, I'm going to like take this quote and
just put it on the front of mydeck.
You know, the hardest part issimple is hard, and then also
there's this understanding thator assumption that simple is
cheap.
The problem is, you know how doyou communicate simple, show
the value and then maybe hidesome of the technology.
I feel like in the blockchainworld, we love to brag about
(24:40):
performance and we have allthese acronym mumbo jumbo that
noobs and normies don't careabout.
Like, I just want the car tostart.
When I send an email, it'sgoing to show up in your mailbox
.
I don't care about everythingelse.
So, under the auspices of asimple quiz, we're letting you
play with some cutting edgestuff.
You're engaging with contentthat robots created and we've
(25:03):
leveraged the new of the new.
Give me 60 seconds and I'll getyou more data about your
customer base, your prospectbase.
Then you'll get in any other 60second interaction.
Speaker 2 (25:15):
Amazing.
Well, thanks so much for comingon the show.
It's been a pleasure to haveyou and just happy to share more
about this quiz and your storywith everybody.
Thanks for being here.
Speaker 3 (25:24):
I appreciate it, alex .
Thank you sir.
Speaker 1 (25:29):
You just heard the index podcast with your host,
alex Kahaya.
If you enjoyed this episode,please give the show a five star
rating and subscribe on Apple,spotify, google or your favorite
streaming platform.
New episodes available everyother Wednesday.
Thanks for tuning in.
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