The fundamentals of business haven’t changed, especially in the B2B space. People still buy from people. But what has changed is the way in which people can connect and communicate.
Nelson Bruton, President of Interchanges, a full service digital marketing agency, helps companies fill up their sales pipelines by adjusting to this unique way of doing business.
What’s working right now? Conversational marketing. 24/7 live chat is a powerful tool to explore for your business if you’re spending money on marketing like SEO or email marketing. If you’re driving traffic to your website, engage those visitors while they’re on their website.
You wouldn’t spend thousands of dollars on a booth at a trade show and then not have any of your salespeople present, right? It’s the same thing in the chat situation. You spend hundred of thousands of dollars to drive people to your website and then when they show up, no ones there. We can do better than that!
On today’s episode, Nelson walks us through the different types of chatbots companies are using and best practices for targeting your audience on LinkedIn.
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