The Innovation Show

"The Emperor is Naked", calling stuff out. A global show for square pegs in round holes: changemakers, mavericks, entrepreneurs, corporate innovators and those interested in human progress. Presented by @AidanMcCullen... Show More

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Create the Future and the Innovation Handbook: Tactics for Disruptive Thinking, Jeremy Gutsche

July 9, 2020 • 53 min

We've reached a point in time when everyone wants innovation, but most people don't know how to actually attain it. It's not easy, which is why there are so many failed brands and companies. In our era of AI, rapid change, disruption, and possibility, there are so many great opportunities within our grasp. However, smart, successful people consistently miss out. Their capabilities are limited by seven traps, and they rely on and repeat past decisions. They miss out on the potential of what could have been. If we could remove these traps, what could we accomplish? How much more successful could we be? Today’s book teaches us how to think disruptively, providing specific steps to create real innovation and change. It combines our guests high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.

We welcome CEO of Trendhunter and author Create the Future and the Innovation Handbook: Tactics for Disruptive Thinking, Jeremy Gutsche

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