General Show Notes:
Have you ever driven a long way to a vacation, perhaps with kids in the backseat, and heard the whining query, "are we there yet?" Have you ever wanted to ask that question yourself? It turns out there are good reasons for that. It's called the Return Trip Effect, and we discuss it on this episode of The Intuitive Customer.
Key Takeaways
Assistant professor Zoey Chen from the University of Miami Business School published a paper with her colleague on the concept of the Return Trip Effect titled, "Are We There Yet?" Here are a few key takeaways from our discussion with her.
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