In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:
- The explosion of retail media networks
- Why marketplaces are making a comeback
- OpenAI’s retail ambitions (and that Instacart CEO hire)
- GenAI adoption across retail use cases
- The rising threat to Google from TikTok and AI search
- What’s actually agentic vs. “faugentic”
⏱ Notable Timestamps:
00:06 – What is Retailgenic and what’s at stake in AI shopping
03:00 – Why retail media networks exploded post-COVID
07:30 – Instacart’s ad business & the OpenAI CEO move
10:00 – How big retailers are actually using GenAI today
14:00 – Is Google search under threat from ChatGPT, TikTok & Perplexity?
20:00 – Agentic shopping: hype vs. reality
26:00 – Could AI replace ticket brokers and influence high-demand shopping?
31:00 – The power of TikTok shopping and influencer-led discovery
33:00 – Closing thoughts on what’s truly “agentic” vs. faugentic
👉 Subscribe for more deep dives into the AI commerce revolution: https://www.retailgentic.com
📺 Watch episodes on YouTube: youtube.com/@retailgentic
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com