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February 25, 2025 43 mins

Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty.

Here’s a glance at what you’ll discover in this episode: 

  • The 3-word phrase that instantly lowers sales resistance and makes people say YES more often.
  • How to speak directly to the subconscious mind—where real buying decisions are made.
  • Why traditional branding is a waste of money—and what actually creates deep Customer loyalty.
  • The biggest advertising mistake most businesses make—and how to avoid it.
  • How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product).
  • The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly.
  • How to price your products higher AND get more buyers—by creating an identity, not just a sale.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

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