What does it really take to scale a business from 7 to 8 figures – without sacrificing your family, faith, or sanity?
In today’s powerful case study, Kelly sits down with longtime Legacy Leaders client, John Briggs, founder of a tax and accounting firm with over 250 team members.
John opens up about his journey from overwhelmed entrepreneur to visionary CEO, how he grew his firm from $2.7M to $30M+, and how he used a combination of mindset shifts, strategic hiring, and unwavering values to build a thriving team-led company.
This episode is a masterclass in legacy-driven leadership for anyone who’s tired of being the bottleneck and ready to rise.
What You’ll Learn in This Episode:
Why John was “drowning” at $2.7M—and the moment he knew something had to change
The single tool that changed everything (hint: it’s not flashy, but it’s foundational)
How John built a 250-person firm without becoming the golden handcuff boss
The power of letting go of control (without losing your vision)
Why every core hire might take 3-5 tries—and why that’s normal, not failure
How John shifted from technician to leader and built a faith-and-family-first empire
The importance of locking into your own vision—not the industry’s default model
How Legacy Leaders helped John move from fire-fighting to long-term focus
Timestamps:
02:30 - From private practice to 250+ team members
05:45 - The breaking point: working with a business psychologist
08:15 - Why success means nothing if you fail at home
11:20 - Drowning at $2.7M and not seeing a path forward
13:10 - Discovering the power of the 10x org chart
16:40 - Learning to trust others and delegate with confidence
20:55 - Letting go of guilt around failed hires
23:50 - Why most entrepreneurs quit right before the breakthrough
26:30 - Reframing success: It’s not about ease, it’s about capacity
29:00 - Advice for entrepreneurs at every level: it all starts with vision
Resources:
Grab your copy of Bigger Than You by Kelly Roach: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P
Learn more about the Legacy Leaders program: https://programs.thebusinessadvisory.com/legacy-leaders?_gl=1*1o3f0tm*_gcl_au*NjYwNDg2ODM2LjE3NDYyMjUwNjQ.*_ga*MTM5MTU4NDUwNC4xNzQ2MjI1MDY0*_ga_KXQNP3E7NJ*czE3NDYyMjUwNjQkbzEkZzAkdDE3NDYyMjUwNjUkajAkbDAkaDA
Connect with John Briggs and learn about his 3x3 Method: incitetax.com
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