Transitioning a Family Business to the Next Generation

In this episode of the Lazy CEO Podcast, host Jim Schleckser interviews Trent Gardner, a member of the CEO Project and part of a family-owned business called GJ Gardner Homes. They discuss the dynamics of family-owned businesses, including succession and emotional issues that are unique to such enterprises. Trent provides insights into the evolution of GJ Gardner Homes, which started as a small operation in 1983 and grew into a franchise business with over 150 franchises operating internationally.

Trent explains that the business was passed down from his grandfather, who also worked in the construction industry, to his father, who started GJ Gardner Homes with his mother. Trent and his younger brother are both involved in the business, with Trent primarily focusing on operations in the United States. He highlights the challenges and opportunities of running a family-owned business, emphasizing the importance of surrounding oneself with capable and smart individuals who complement one's own skills.

They also discuss how GJ Gardner Homes differentiate itself in the market by making the homebuilding process fun and engaging for customers. Trent explains their customer-centric approach, which involves open communication, collaboration, and ensuring a positive experience throughout the entire construction process. They have implemented processes like pausing construction to get customer sign-off at key stages, providing transparency, and instilling confidence in the customers.

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