In this episode of The Lead Jen Podcast, I sit down with Alexa Curtis—former Radio Disney host, podcaster, and founder of Chief Swag Officer, the #1 brand for customizable mic flags and covers.
Alexa shares her incredible entrepreneurial journey, from starting a fashion blog at age 12 to hosting a national radio show and now running a successful business that helps creators and brands visually stand out. We dive into what she learned behind the mic at Disney, how to be intentional when interviewing guests, and why a polished, branded presence matters so much in podcasting.
We also talk about something a lot of creators face: platform dependency.
Alexa opens up about losing her Etsy store overnight, which brought her sales to a halt. I shared a similar story—losing a TikTok account with over 200,000 followers—and how that experience shifted my approach to audience growth and lead generation.
If you’re building a brand or business, you’ll want to hear why owning your audience through your podcast, website, and email list is non-negotiable—and how podcasting can become your most powerful lead generation tool.
This episode is packed with insights, lessons, and a serious reality check about what it really takes to build a brand that lasts.
If you’re ready to maximize your podcast’s potential and PROTECT your brand + business this episode is a must-listen!
__________________________________________________________________________
Follow Alexa & Chief Swag!
https://www.instagram.com/alexa_curtis?igsh=MXM3aTZmcmZrY28xYg==
__________________________________________________________________________
Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!
ALL my consult calls are FREE!
hookmediaproductions@gmail.com
My mic is cool right? ESPECIALLY for your business and brand building.
Shop here : https://chiefswagofficer.com/CHIEFJENNIFER
CODE: CHIEFJENNIFER
Software I Recommend :
You can check out Hook Media Productions HERE :
https://www.hookmediaproductions.com
www.instagram.com/hook_media_productions/
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.