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May 1, 2024 40 mins

Justin Walker, a Navy veteran transitioning from solopreneurship, highlights his multifaceted hobbies like playing musical instruments, despite not being an expert. He introduces the concept of the "attitude and effort cycle," underscoring the importance of maintaining a positive outlook and diligent effort, regardless of motivation levels. In discussing leadership, Justin stresses the need for self-awareness, proactive behavior, and clarity to mitigate uncertainty, making connections between military and corporate leadership. He advocates for regular leadership assessments and acknowledges the environment's role in building team cohesion. Further, Justin's view on success has evolved to embrace a comprehensive approach, prioritizing personal health, family, and embracing the journey. He advises leaders to concentrate on shaping the environment rather than exerting direct influence on people.

 

https://bit.ly/TLP-407

 

Key Takeaways:

 

[03:08] Justin shares what he does during his leisure time, such as playing the piano, guitar, and singing, despite acknowledging his lack of expertise. He reflects on his upbringing in a small Kansas town, where he recognized a need for change, and steering clear of a monotonous lifestyle. Shaped by his environment and personal choices, Justin's inclination to avoid stagnancy appears to stem from a combination of nature and nurture.

 

[06:25] He discusses the term "attitude and effort cycle," explaining the importance of either having a positive attitude or putting in effort to kick-start the cycle. Justin notes that even when lacking motivation, putting in effort can lead to a positive attitude over time. He also mentions an "attitude gap" in pursuing long-term goals, where motivation may wane but gradually returns as the goal nears completion. Justin also shares that his interest in discipline and ambition led him to explore the military as a way to develop and amplify these qualities, acknowledging that it was one of many paths for growth.

 

[11:44] Justin shares a personal opinion on the widespread desire to play musical instruments, suggesting that many people fantasize about being able to play like a rock star. He believes that those who recognize the importance of making time for personal growth are more likely to pursue their musical interests. However, Justin acknowledges that priorities differ, and for some, making money might take precedence over exploring musical talents. 

 

[12:52] He discusses the importance of focus and the ability to navigate ambiguity in both personal endeavors, like learning a new song, and in the business world. Justin also highlights the challenges of being in the middle space of leadership, emphasizing the need for self-awareness and the ability to reduce ambiguity. He stresses the importance of taking initiative and not waiting for permission to figure things out. 

 

[22:22] Justin draws parallels between operating on Amazon and the military, highlighting the challenges of navigating complexity within a large organization. He discusses two leadership approaches: technical problem-solving, akin to changing a light bulb, and adaptive problem-solving, addressing behavioral challenges. Coming from a military background, Justin emphasizes the shift in focus from technical to behavioral issues in a non-military environment, requiring guidance, coaching, and time for behavioral changes to manifest. 

 

[26:43] He emphasizes the importance of regular check-ups and creating brief interactions in leadership to understand individuals on a deeper level. Justin highlights the opportunity for leaders to explore various aspects of an individual's life, such as mental, physical, emotional, spiritual, financial, familial, and communal, appropriately. He also encourages leaders to adjust the environment to facilitate these conversations on a daily, weekly, monthly, or quarterly basis. Justin also discusses the impact of high turnover and how structuring the environment, as seen in military practices, can foster stronger connections among team members. 

 

[30:45] Justin reflects on his transition and the role writing played as an outlet, particularly on LinkedIn. He started by writing raw and straightforward articles, garnering significant feedback and engagement. Motivated by the positive response, he then continued writing for three to four years, accumulating around 50 or 60 articles. Eventually, Justin decided to blend these articles into a book, emphasizing their skill of simplifying complex ideas. Despite advice from some not to publish t

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