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October 15, 2024 24 mins

In this episode I’m sharing a very important story - a tale of two 7-figure CEOs, each running a $1M business, but in two very different ways. The story has a very important lesson for anyone growing a course business in 2025 and beyond.

This episode is unlike anything else I’ve ever done before, and you won’t want to miss it. When you hear it, you’ll understand why.

➡️ Read the full blog post here

Important Links:

In this episode:

  • “Jess” and “Joy” are two CEOs who have both built successful businesses, but in very different ways

  • Jess often prioritized short term revenue, while Joy sometimes took a slow-down-to-speed-up season

  • Jess’s business is heavily reliant on zoom calls, her energy, and “access” to her, while Joy focused on creating streamlined client systems and async support structures

  • Jess realizes she needs to make some strategic shifts and calls Joy asking for advice…

  • You’ll have to listen to the whole thing to see what happened next!

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