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February 10, 2025 43 mins

Shifting to a framework-focused business will set you free. This is one of those things that once you see it, you can’t unsee it and you’ll wonder how you have gone this long without realizing it!

This has been a huge a-ha moment for me and my clients, and I find myself linking my multi-million dollar clients to this training all the time! It comes up week after week, and I knew I needed to share it with you here.

So much of the burnout, resentment, and growing pains that people experience as course creators, coaches and CEOs is because they don’t make this shift sooner. They aren’t even aware of the shift and how their marketing is creating more of this “problem”.

A few years ago, I shifted into a business model that puts the focus on my frameworks, processes, resources and IP - rather than my time, energy, attention or personality. 

It’s all about leading with your process, your method, the outcome of what you teach and using that as the cornerstone of your marketing, rather than how much access, time, or attention they get from YOU yourself as an individual.

This shift will set you free!

You can watch the full video training I mention in this episode here: https://mariahcoz.com/blog/framework-based-business 

➡️ Read the full blog post here

Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit 

Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop

In this episode:

  • The shift all of my multi-million dollar clients are making right now

  • How to break through a revenue plateau or ceiling with this shift

  • Why things feel so heavy and overwhelming and how to turn it around 

  • Specific tweaks to make to your copy, marketing and language right away

  • The Commodization and Commodification of your personality, products and time and how to stop it

  • The life-changing freedom that comes from a framework-focused approach

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