TMDP 048: How #AI Answers Unasked Questions with Duane Forrester

Duane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He’s authored two business books about digital marketing and conversion optimization, published by McGraw-Hill.

During his career, he’s gained experience in domain development, business development, audience development and public relations. Both personally and professionally, he’s worked closely with early stage startups, spent a great deal of time understanding the growing trends of wearables, personas and psychographics, spent time expanding his storytelling skills and, from time to time, advised others on book writing.

Follow Duane on Twitter @DuaneForrester. He can also be found on LinkedIn and DuaneForrester.com.

 

You’ll Learn: 

• How Duane transitioned from being a black hat SEO to launching Bing Webmaster Tool to his current C-Suite Position at Yext.
• How murky the SEO industry was in the beginning compared to today’s atmosphere.
• The piece of advice Duane received the spurred him to become an author.
• How getting laid off from Microsoft turned out to be a boon for both Duane’s career and personal confidence.
• The steep learning curve most businesses face regarding digital marketing and how that steered Duane away from speaking about technical SEO so things businesses could more easily digest.
• Why #FakeNews is an offshoot of Influencer Marketing targeted at the layperson.

 

3 Key Points:

1. When it comes to tracking and attribution PPC is easy but SEO is hard.
2. Businesses still struggle with understanding the technical requirements of digital marketing.
3. #AI’s best use is answering questions we haven’t thought to ask.

 

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.

2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.

3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

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