TMDP 051: How Category Kings Play Bigger & Eliminate Competition with Christopher Lochhead

Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins’ “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.”

At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can recite much of The Big Lebowski, but can’t remember his wife’s phone number. He’s a proud advisor to non-profit 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He’s living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California. 

Follow Christopher on Twitter at @lochhead. He can also be found on LinkedIn and https://www.legendsandlosers.com/disenchanted.

 

You’ll Learn:

• How Christopher overcame humble beginnings and dyslexia to grow a legendary career in Silicon Valley.
• How he failed in his first business, despite having growing revenue.
• How he bounced back with his second business, which was acquired by a CRM company, catapulting him to his first stint as CMO of a publicly traded company.
• Why category kings take 2/3’s of the economics in any category.
• Why it’s not enough to be good at what you do, you also have to understand the game you’re playing.

 

3 Key Points:

1. We’re living in an increasingly winner-take all world.
2. Legendary companies prosecute the “magic triangle” of product, company & category.
3. Some of the greatest category kings in history have no clue how they became category kings.

 

Resources Mention:

• Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
• Eddie Yoon on Legends & Losers: Growth Hacking Market Categories
• Brent Jones on Legends & Losers: From Super Bowl Champion 49er to Venture Capital Legend w/Brent Jones

 

Get New Show Alters in Facebook Messenger! 

Go to http://bit.ly/mdshowbot to sign up. It’s a #chatbot and it’s pretty cool!

 

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
<