TMDP 057: Killing Marketing with Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.

CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer.

Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell.

You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he’ll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com.

 

You’ll Learn:

• Joe’s entrepreneurial path that led him to found Content Marketing Institute.
• Just how close Joe came to packing it in.
• How Content Marketing World became the largest conference of it’s kind in the world.
• Why Joe thinks CMO’s need to “kill” marketing as they know it.
• Joe’s commitment to diversity in the Content Marketing World conference.

 

3 Key Points:

1. Facebook is a media company
2. Diversity matters.
3. CMO’s need to “kill” their existing marketing org structure and adopt a new model.

 

Resources Mention:

Killing Marketing by Joe Pulizzi and Robert Rose

 

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Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

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