TMDP 058: Hacking Social Impact with Joey Womack

Joey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039.

Joey was bitten by the entrepreneurial bug in 2002 when he launched digitalguestlist.com as a graduate student at Florida A&M University. The site grew to 80,000 subscribers/users, and advertised thousands of events for Fortune 500 companies, agencies, and high-profile promoters during special events weekends like NBA All-Star Weekend, Super Bowl, and Essence Music Festival. He also used innovative digital marketing strategies to execute events in the Southeast for brands such as Crown Royal, Ciroc, Smirnoff, Coors Light, Warner Bros., and Hennessy.

 

You’ll Learn:

• How a summer program at Tuskegee University started Joey down his entrepreneurial path.
• How Joey has been using technology to solve large-scale social problems.
• The common pitfalls that trip up most startups.
• Why Joey is so staunchly against censorship on Facebook despite the scourge of #FakeNews.

 

3 Key Points: 

1. Focus on core values and surround yourself with like-minded people.
2. Businesses exist to solve problems, but most new entrepreneurs fail to diagnose the proper problem.
3. The online segregation of people into silos for marketing purposes causes division and makes it difficult to punch through people’s echo chamber.

 

Resources Mention:

Amplify4Good.com

GoodieNation.org

 

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

 

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. 

2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded handsomely for it! Thanks in advance.

 

Like what you hear? Book me to speak!

While podcasting is a personal joy of mine, no