TMDP 061: The Value of The Thirst For Knowledge with Ron Grant

Ron Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company’s overall brand messaging through skillful business communication, resourceful use of social media, and focused customer service.

His specialties include composing press and news releases, web journalism, blogging, Internet marketing and PR, customer service, branding consulting, promotions, media public affairs, campaign creation and management, and special event coordination.

Follow Ron on Twitter at @rontheeron. He can also be found on LinkedIn and writing for ShowsIGoTo.com.

 

You’ll Learn: 

• How Ron transitioned from the non-profit sector as a PR professional to the for-profit sector and freelance journalism.
• The essential questions to ask that will lead to wisdom and ensure your skillset never becomes outdated.
• Brands seeking to latch onto youth culture need to think long term with their influencer marketing programs, not just as a transaction.

 

3 Key Points:

1. Career success is a long-term commitment, not unlike marriage. You’ve got to stay committed long past the honeymoon phase.
2. The “soft-skill” of networking can’t be avoided or overstated. Learning that art is an absolute must.
3. Celebrity is a fickle friend. Influencers must be extremely savvy to handle the entire behind the scene functions that come along with online celebrity.

 

Resources Mention:

Ron writes for ShowsIGoTo.com.

Find Ron’s articles in Parkview Magazine.

 

Get New Show Alters in Facebook Messenger!

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

 

Killer Resources:

1. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide.
2. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
3. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.