TMDP 067: Why NO ONE is safe from AI with Christopher S. Penn

Christopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you.

He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He’s the co-founder of Brain+Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee podcast with John Wall.

Follow Christopher on Twitter at @cspenn. He can also be found on LinkedIn and the Marketing Over Coffee group.

 

You’ll Learn:

• Christopher’s career evolution from a pure technology background to marketing technology or MarTech.
• Why Christopher believes there’s a lot wrong with current Influencer Marketing.
• Content Marketing always had a cover charge, but it’s a lot higher if your content sucks. What you create has got to be better than the alternatives.
• Why Facebook won’t win the fight against #FakeNews
• Humans must make sure historical bias doesn’t affect machine learning by being model checkers.

 

3 Key Points: 

1. NO ONE is safe from the coming AI revolution!
2. You must remain flexible and willing to adapt quickly because the industry changes so rapidly.
3. You can’t be left-brained or right-brained anymore. You need both analytical and creative skills.

 

Get New Show Alters in Facebook Messenger! 

Go to http://bit.ly/mdshowbot to sign up. It’s a chatbot and it’s pretty cool!

 

Killer Resources:

2. Ready to go pro but aren’t sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. 
3. Like the podcast? Then you’ll love the book! Grab Beyond Buzzwords on Amazon.
4. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON’T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.

 

Support this podcast:

Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted.

I’m a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You’re doing a good deed and will be rewarded h