As a sales leader, have you ever felt disconnected from your marketing team? You're not alone. In fact, up to 50% of Chief Sales Officers believe they're going it alone when it comes to driving revenue. But it doesn't have to be this way.
In this episode of the Modern Selling Podcast, I sit down with Dan Lowden, CMO of Blackbird AI, to explore how sales and marketing can truly become a unified go-to-market team. With eight successful startup exits under his belt, Dan shares his proven marketing playbook for creating strategic customer relationships and driving exponential growth.
Building Trust Through Face-to-Face Connections
Dan emphasizes the critical importance of in-person events for building trust, especially in industries like cybersecurity where the stakes are high. He shares creative ways to maximize event impact without breaking the bank, including:
- Leveraging venture capitalist connections for cost-effective meeting spaces
- Sponsoring targeted events alongside larger competitors
- Featuring customer speakers to gain coveted speaking slots
The Marketing Playbook for Startup Success
Drawing from his extensive experience, Dan outlines key elements of an effective marketing strategy:
- Engaging customers to build trust and add value
- Creating content that showcases detailed problem-solving
- Participating actively in industry communities
- Aligning closely with sales to drive qualified leads
Fostering Long-Term Customer Relationships
Dan reveals his approach to creating lasting partnerships:
- Ensuring products deliver on promises and improve over time
- Reacting quickly to support customers during challenges
- Demonstrating ongoing value to justify renewals and even price increases.
For sales and marketing professionals looking to boost collaboration and drive results, this episode offers actionable insights from a seasoned expert. Don't miss Dan's tips on creating a unified go-to-market approach that positions your company for acquisition and long-term success.
Key Moments of This Episode
00:00:00 - Marketing's Value to Sales: Bridging the Gap
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