Hey everyone, welcome to another episode of The Obvious Choice podcast, where today we're diving into a challenge that hits close to home for many fitness business owners - the struggle to scale beyond trading time for money.
We're sitting down with Katherine, who runs a successful personal training studio outside Ottawa and is wrestling with the classic dilemma of how to grow her business while reducing her crazy 4 AM client schedule and creating more freedom in her life.
Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce
Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter
Who Am I?
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.
Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribe
Get my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerds
Join my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreen
Follow me on social media:
Instagram: https://www.instagram.com/itscoachgoodman/
X: https://x.com/itscoachgoodman
LinkedIn: https://www.linkedin.com/in/jon-goodman/
Timestamps
0:00 Katherine introduction
1:48 Trying to transition to a semi-private training model.
2:52 Details about her online program offerings including nutrition coaching and habit coaching
4:35 Discussion of current client load
10:28 Advice about hiring for small businesses and identifying key skills
12:17 Exercise to identify what made past trainer "Chris" successful
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.