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April 16, 2025 9 mins

Doing the work worth doing is a wonderful thing.


That's what I'll write about today—how doing work that makes you better as a result of the work, not because of any results you might get from it, is worth doing.


Read the full article here: https://www.theptdc.com/articles/as-ai-takes-the-easy-you-must-choose-your-hard


Pre-order my next book "The Obvious Changes" here: https://amzn.to/3EsBKUt


Order my book "The Obvious Choice" here: https://amzn.to/4ghBzce


Not sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapter


Who Am I?

Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. 


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Timestamps

0:00 Discover work worth doing in an AI world

1:52 Choose your hard

3:02 Your good work that matters is all that matters

4:45 The work worth doing tests

8:35 The exhaustion is satisfying

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