Having a great product is one thing. Ensuring that it actually appeals to your target audience is a whole different thing entirely.
A product that doesn’t convert is essentially useless.
That is why split testing is so important. Even a 10% improvement in your conversions can result in massive growth for your business.
In this episode, we chat with Andri Sadlak, the founder of Product Pinion, a split-testing platform designed specifically for Amazon sellers.
Andri dives into why split testing matters—from refining your product’s appeal and optimizing ad spend to gathering insights about your customers and staying a step ahead of the competition. Andri breaks down the split testing process into four simple steps:
- Step 1 - Gather feedback from your target audience using things like surveys and Facebook communities.
- Step 2 - Create multiple versions of whatever you’re testing based on that audience feedback.
- Step 3 - Conduct split tests in a simulated environment.
- Step 4 - Move to Amazon and test again.
The best part? Improving your conversions doesn’t require years of experience, special skills, or a huge budget. It’s a powerful approach that is accessible to any business, at every stage of your growth. As Andri explains,
“Optimizing conversions is a never-ending process. There's a huge benefit to constant improvement. It’s the principle of compounding. As long as you stay on top of things and always improve, little by little, you benefit from that compounding because very few of your competitors will be as resilient and committed to perfection as you are.”
If you want to take your Amazon sales to a whole new level, then tune in for Andri’s expert tips on split testing and unlocking a deeper understanding of your audience!
Topics Discussed in this episode:
- Why many Boutique aggregators are failing (04:29)
- Why Andri had to sell his house to save his business (06:57)
- What drove Andri to sell his FBA business (11:34)
- How selling his business empowered Andri to start a new business (15:25)
- The origins of Andri’s market research SaaS business (17:29)
- Consumer research trends on Amazon (21:51)
- How to set up effective split testing (23:58)
- Tips on how to get ahead in the current Amazon seller landscape (35:00)
- How the Amazon marketplace will evolve in the next few years (42:45)
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