If you’ve ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be.
That’s why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon’s policies, without you having to lift a finger.
In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon’s rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are the biggest targets for fake review attacks. According to Shane,
“Reviews are the core of Amazon. They not only affect sales, they also affect your Best Seller ranking and your star rating. We’ve seen people lose anywhere from 10% to 50% of their sales because they dropped from 4.3 to 4.2 stars. If you're a seller, you need to really focus on reviews. They’re the biggest thing you've got going.”
Shane also shares some of the most surprising, and occasionally bizarre, fake reviews he’s come across, and walks us through the difference between the traditional manual reporting process and the streamlined system TraceFuse offers.
If you’re an Amazon seller looking to protect your brand, improve your ratings, and fight back against unfair review tactics, this is an episode you don’t want to miss.
Topics Discussed in this episode:
- Shane’s background and the origins of TraceFuse (02:40)
- How the rating and review system on Amazon works (07:11)
- How to identify fake reviews (10:58)
- The consequences of fake reviews (19:39)
- The niches that are most targeted by fake review attacks (21:48)
- The most surprising reviews Shane has seen (27:38)
- The manual process for reporting fake reviews vs the TraceFuse process (31:36)
- White hat vs grey hat reputation management (35:55)
- The RIO Shane has seen for his clients by removing fake reviews (40:32)
Mentions:
- Empire Flippers Podcasts
- Empire Flippers Marketplace
- Create an Empire Flippers account
- Subscribe to our weekly newsletter
- TraceFuse
- Amazon Review Checker
- Smart Scout
- eCom Engine
Sit back, grab a coffee, and learn how to manage fake Amazon reviews!
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.