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July 25, 2025 16 mins

The Four Personal Brand Types: Which One Are You? In this episode of Brands On Brands, host Brandon Birkmeyer explores the different types of personal brands that get noticed and the one that often gets ignored.

Brandon breaks down the three categories of memorable personal brands—Experts, Entertainers, Echo Chambers, and Ghosts.

We talk about the importance of originality, consistency, and engagement, and how these factors contribute to a lasting and impactful personal brand.

Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat

00:00 Introduction

01:24 The Importance of Personal Branding

03:16 Types of Personal Brands: Experts and Entertainers 

09:42 Types of Personal Brands: Echo Chambers

12:39 Types of Personal Brands: Ghosts

15:47 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

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