How to Audit Your Podcast Effectively - EP 82

How do you make sure your show evolves along with your listener?
As an independent podcast creator, chances are you wear a lot of hats. You’re the host, of course, as well as the producer, the audio editor, the marketer, the designer… When you’re so focused on doing all the things for your show, it can be easy to forget that your podcast isn’t about you at all. It’s about your listener.

Being a podcaster means you’re responsible not just for putting out a show you think your ideal listener will connect with, but for diving deep into your current listener and making sure that your episodes evolve alongside them. In the last episode before the summer break, Mary takes you through the many steps she follows when she conducts a podcast audit, so that your show can evolve to serve your audience better.

Take these pro tips on a test drive to guide the evolution of your podcast:

• How to learn more about your current and ideal listener
• Why defining success is directly linked to podcast growth
• How to evaluate your show, inside and out

Links worth mentioning from the episode:

• Take Mary’s listener survey and be entered to win a deck of her Voice Connection Cards and a 30-minute strategy session - https://forms.gle/GrCcLd4GXybGmfvb8
• Schedule a complimentary strategy session - https://www.organizedsound.ca/contact/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email [e-mail]
• Get the full transcript of the episode at http://www.visiblevoicepodcast.com
• Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• To learn more or work with Mary, check out https://www.organizedsound.ca
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions

Show Credits:

• Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions
• Podcast cover art by Emily Johnston of Artio Design Co.
• Show notes written by Shannon Kirk of Right Words Studio
• Post-production support by Kristalee Forre of Forre You VA

Transcript:

[MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS]

MARY: In podcasting, creating your show can feel so much about that overwhelm because of what the host does. Many shows are a one person show. So not only are you the host, but also the audio editor, the writer, the producer, showrunner, marketer, executive assistant, and the list really does just go on and on. But remember, your podcast is actually about your listener, not you. 

Without your listeners, your podcast is basically a fancy place to leave yourself some voice notes. If that's what you're looking for, great. I mean, hit stop on this episode and move on. But if you want to grow alongside your podca