Episode 242: Instagram Basics

Instagram is an important social media platform for businesses that have great visuals to share with their audience, such as delicious food photos, cute animals and much more. Instagram’s largest audience is comprised of people ages 18 – 34. If your core audience falls into that age group, this is another good reason for your business to be on Instagram. In this episode, find out how to create an Instagram profile, make a post, and determine what content you should be posting and when. This episode also includes how to schedule and delete posts, or how to delete the entire profile.

1:39 – Why you should create an Instagram profile for your business.

3:05 – Instagram’s demographics

4:16 – How to create a profile and connect it with your Facebook page.

5:41 – How to post.

6:44 – Content ideas to share on Instagram.

8:02 – When you should post.

8:41 – How to schedule posts and view analytics.

9:01 – How to delete an Instagram profile.

 

Links:

Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/

Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/

 

Resources:

https://sproutsocial.com/insights/instagram-stats/

https://sproutsocial.com/insights/best-times-to-post-on-social-media/#instagram-times