Episode 251: When To Rebrand, With Paula and Derek Slayton From Trampoline Advertising & Design Co.

When should you rebrand? In the changing marketplace, you may want to rebrand at a different time now than you would have wanted to in the past. Listen as Paula and Derek Slayton explain when you should consider rebranding and if your current brand promise is still achievable. Paula and Derek also discuss the language of branding, how PR and advertising can work together and why you should continue investing in marketing or the relationships you have, even when money is tight.    

3:26 – Derek explains how his career started at printing companies and a newspaper.  

4:44 – Paula talks about her career path, from getting a teaching degree to nursing and psychology.  

5:51 – Paula describes Trampoline’s competitive edge by putting employees first.  

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