Tricia Lee on Starting Over, Standing Out, and Building a Brand That Lasts

In this episode, we sit down with Owning Manhattan star and top New York real estate agent Tricia Lee—a self-made entrepreneur whose journey from beauty mogul to luxury broker is as bold as it is inspiring. With a magnetic brand, a breakout TV debut, and a business that’s doubled since her Netflix premiere, Tricia shares the truth behind her rise and the mindset that fuels her momentum.

In this episode, we cover:

• How she built (and exited) a successful chain of beauty bars before pivoting into real estate

• What it was really like joining Ryan Serhant’s brokerage and being recruited in a WeWork kitchen

• The behind-the-scenes impact of reality TV—on her brand, her business, and her reputation

• Why social media works when you stop treating it like a second job

• Building a business with her partner while protecting her personal time

• Lessons in scaling, saying no, and staying grounded while doubling her deal volume

And more.

Whether you’re an agent building your personal brand, a fan of Owning Manhattan, or a woman on your own path to reinvention, this conversation delivers honest insights, sharp strategies, and the kind of entrepreneurial energy you can’t fake.