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September 12, 2025 8 mins

JOIN THE 7 DAY RESET - ▶️ www.therebuiltman.com/7dayreset

 

Most men believe porn addiction is about lust or sex. But the truth? It has nothing to do with either.

 

In this powerful episode of The Rebuilt Man Podcast, Coach Frank Rich exposes the real root of porn addiction: escape and stress regulation. Drawing from personal experience, thousands of coaching conversations, and cutting-edge research in neuroscience and psychology, Frank reveals why so many men stay trapped and what it really takes to break free.

 

Expect to learn:

  • Why porn addiction is a stress addiction, not a sex addiction

 

  • How early exposure wires the brain for shame + secrecy

 

  • The cycle of escape that keeps men stuck for decades

 

  • Why you relapse when you’re stressed, lonely, or feeling unworthy; not when you “want sex”

 

  • Practical tools to regulate your nervous system without porn

 

  • How to stop labeling yourself as a “sex addict” and start rebuilding your true identity

  •  

If you’ve been fighting porn like it’s about lust, you’ve been fighting the wrong battle. This episode will give you the clarity and tools to finally win.

 


Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

 

YouTube - https://www.youtube.com/@CoachFrankRich

 

Website - https://www.rebuiltrecovery.com/homepage

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