Money Moves Where Worth Leads: Rethinking Success with Amy Kemp

🔥 Excerpt
“You can’t outwork your thought habits. If your inner wiring says ‘scarcity,’ your calendar and pricing will obey.”

⚡ TL;DR
I sit down with strategist and author Amy Kemp to dismantle the grind-equals-growth myth. We get into subconscious thought habits, why self-worth sets your rates (not hours), the energy of money, and how boundaries let founders earn like CEOs while living like humans. If you’re stuck on the hamster wheel, this episode hands you the off-ramp—and a better map.

📄 Show Notes
I opened this episode expecting a tidy chat about “money mindset.” Amy Kemp handed me a field manual for founders who are done hustling for significance and ready to build on worth. We started where most entrepreneurs live—on the hamster wheel—measuring progress by hours worked and problems survived. Amy didn’t coddle it. She went straight to the wiring: the subconscious habits that quietly set your prices, fill your calendar, and cap your ceiling.

She told a story about a former educator who launched a consulting practice with elite skill and scarcity scripts: “work more to earn more,” “security lives in the paycheck,” “retirement is a cliff.” Using Habit Finder, they surfaced the real friction—fear dressed up as prudence and an identity welded to output. When she priced for outcomes instead of hours and detached safety from her bank balance, her income tripled while her workload shrank. No funnel magic. Cleaner beliefs, cleaner behavior.

Amy’s north star is a simple triangle: get paid what your market contribution is worth, protect a life you actually want, and align the work with who you’re built to be. Or as she puts it: work like a teacher (structure and boundaries), earn like a CEO (compensation matches impact). Businesses, she reminds us, are hungry, greedy little bastards—they’ll take everything you feed them. So say no to the 6 p.m. “perfect fit” and mean it.

Her money model is memorable: picture cash like the ocean—tides rise and fall, storms come and go. If you’re clinging to a board, your peace disappears with every dip. Step onto shore—claim safety and identity independent of the balance—and you stop grasping. Then money moves. Clear the clogs (resentment loops, bad co-signs), fix the leaks (perfectionism, over-functioning partnerships), and stop bleeding by the hour. Price the value created.
Creation, the way Amy works it, is a loop: access the feelings you think money will buy—contentment, freedom, alignment—now. Take the smallest inspired step. Pause, read the return, adjust, repeat. It’s pickleball strategy: drive, don’t sprint blindly to the kitchen, and let feedback guide your footwork.

The punch line: you can build big on survival, but you won’t want to live there. Personal growth precedes durable business growth. Upgrade the beliefs, enforce the boundaries, and let the numbers follow. If you want a mirror for your own wiring, Amy’s offering the Habit Finder assessment free; start there, then change one thing you’ll actually protect

✅ Key Takeaways
• Your price should reflect market value created, not hours logged.
• Scarcity is a habit, not a circumstance—change the habit and the numbers follow.
• Money moves toward clarity, value, and clean energy; it flees resentment and clutching.
• Boundaries are a growth strategy: “work like a teacher, earn like a CEO.”
• Upgrade partnerships or agreements that force you to over-function.
• Access the feelings you think money will buy (safety, freedom, fulfillment) now—then act from that state.
• Personal growth first, business growth second—so it lasts.
• Replace “I need to do more” with “What belief is driving this behavior?”

👤 Bio

Amy Kemp is a strategist, coach, and author of I See You. She helps leaders identify and rewire the subconscious thought habits that cap their income, impact, and quality of life. A former sales and business leader (and one-time teacher), Amy now works 1:1 and in small groups using Habit Finder to translate inner shifts into measurable business outcomes. She’s a wife, mom of three, and—on most afternoons—somewhere near a pickleball court.

🎁 Giveaway

Free “Habit Finder” Assessment + 44-page results report. See exactly where your thinking patterns are helping—or hijacking—your growth.
How to get it:
 1. Go to AmyKemp.com and click “Habit Finder.”
 2. Complete the assessment (about 10–15 minutes).
 3. Get your full results by email—immediately.