April 9, 2025 • 29 mins
Grab your essential FREE guide - How to clear excess stock without damaging your brand.
-----
You don’t need a hefty budget to create displays that customers can’t resist.
How you present your products in a physical space can directly impact how customers shop and what they spend. Whether you’re running a brick-and-mortar store, setting up at pop-ups, or showcasing at events, visual merchandising is key to drawing customers in and driving sales.
In today’s episode, I’m joined by Michelle Sherrier. She’s a seasoned visual merchandising expert who’s transformed independent retailers and wholesale showrooms across the U.S. Michelle shares some fascinating insights and unexpected tips from her work with both big and small retailers.
We’ll uncover the psychology behind product placement, dive into clever merchandising tricks, and arm you with actionable strategies to make your displays irresistible.
[02:44] What visual merchandising involves
[04:43] Tips to create a strong presence in a small retail space
[06:50] Creative high-impact visual merchandising on a budget
[11:05] Merchandising by category vs. lifestyle merchandising
[14:43] How visual merchandising affects the way your customers shop
[18:16] Tips for driving add-on purchases with your merchandising
[22:08] How to find that spark of inspiration for a display
Mentioned in this episode:
Freebie download
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
How you display your products in aphysical space can have a profound
(00:03):
impact on how customers purchase themand even how much money they spend.
It's an absolutely fascinating topic,which is relevant for you if you have
a bricks and mortar store, or if yougo to any physical events at any time.
If you're ever at any point putting yourproduct in front of your customer in a
physical space, whether that's a popupor a show or whatever else it might be.
(00:25):
Either way, you won't wantto miss today's episode.
I'm joined by Michelle Sherrier.
She is a visual merchandising expert.
She transforms independent retailers andwholesale showrooms all across the us
and she's here to share her insights andher surprising tips that she learned from
many decades in big retailers and smallretailers making irresistible displays
(00:48):
that customers just can't stop buying.
Welcome to the Resilient Retail GamePlan, a podcast for anyone wanting to
start, grow or scale a profitable creativeproduct business with me, Catherine Erdly.
The Resilient Retail Game Plan isa podcast dedicated to one thing,
(01:10):
breaking down the concepts and toolsthat I've gathered from 20 years in
the retail industry and showing youhow you can use them in your business.
This is the real nuts and bolts ofrunning a successful product business,
broken down in an easy, accessible way.
This is not a podcast about learninghow to make your business look good.
It's the tools and techniques that willmake you and your business feel good.
(01:34):
Confidently plan, launch, and manageyour products, and feel in control of
your sales numbers and cash flow to helpyou build a resilient retail business.
Michelle, thank you so much forjoining me on the podcast today.
I'd love to kick us off by you introducingyourself and telling us what you do.
(01:58):
Good morning and thank you for having me.
My name is Michelle Scherrier and I havea business called MC Design Collaboration
that I do design and merchandising forretailers as well as wholesale showrooms.
And I'm also the host ofthe Retail Whore Podcast.
Thank you so much for joining.
And whereabouts are you based?
I am now in Oregon, in a littlecity called Medford, which I
(02:19):
was born and raised in south Bayand Manhattan Beach, California.
And we decided we want somethingslower and boy, I couldn't be any
more slower than I ever thought,
but it's what I needed.
You know, it's very rural.
There's farms around and being abeach girl, I'm not used to this.
And it's so lovely.
Like right now where it'sjust started snowing.
(02:40):
Wow.
I know it's a lot for me.
So everyone, well, majority of peoplelisten to the podcast are based in the UK.
So that sounds pretty,it sounds pretty dreamy.
So can you share a littlebit about, let's start with a
definition (02:54):
visual merchandising.
What does it mean to you and whyare you so passionate about it?
You know, it's funny.
I have been a retail since I was14 and I started at the Wet seal,
which was a brand that you could,I guess, compare it to like, H&M or
one of the less expensive brands.
It was juniors.
It was inexpensive, but I fellin love with fashion then.
(03:16):
And I started, they used towork on big slat walls and I
would change the merchandise.
It's like, you know,with those long hooks.
Yeah.
And that's where I reallyI fell in love with it.
And as I went along, Icontinued with retail.
And by the time I got to Anthropologie,that's where it really kind of
clicked was the sight, sound, andscent of walking into a store.
(03:41):
The storytelling aspect.
The creating cross merchandisingmoments where you're telling a story,
but it's also creating out on sales.
Like all of it kind of cametogether at that point.
And I love it causeit's just, I don't know.
There's something about itthat it's like a puzzle to me.
So I absolutely love it.
Yeah, yeah.
I think it's such a key part of retail.
(04:03):
And I absolutely I've always loved workingwith the visual merchandising teams when
I've worked in big retailers and I justthink that you guys work real magic.
And it's one of those things thatsometimes I think if people haven't
seen the transformation with truevisual merchandising, they almost
can't imagine the big impact that ithas, but it has such a huge impact.
So I wanted to ask you is, maybethis is slightly UK specific.
(04:25):
But you know, one of the biggestchallenges in the UK is space.
US stores, I believe I read a stat thatlike the average US store is probably
10 times the size of a UK store.
So we've got a lot of small footprints.
Although maybe people listening who maybedo pop ups or even events where they
don't have a huge space to play with.
So, what are your top tips formaking a big impact in a small space?
(04:47):
Big or small, a gain, itgets back to storytelling.
So whether you're storytellingon a opening table.
In Anthropologie, that wasalways considered the opening
statement, it was what sets thefeeling of the whatever season.
And walking in and that front table,that could be the only thing you
(05:07):
visually merchandise if you need to.
You know, whether it's by plants andwhat you put on it, telling stories.
I'm big on putting a mannequin on a table.
So like I just did a story for someone.
If you're thinking about like a springstory and what does spring mean?
So floral dresses, if you have tabletopitems that have florals or butterflies.
(05:29):
And then if you sell pots, mixin some pots, fresh flowers.
Fresh and faux flowers areincredible, but fresh is always
to me the Anthropologie way.
But.
I've had stores that they sell floralsand they're incredible florals.
So we'll build those in.
And then a floral candle, build that in.
And that to me is what sets the pace.
(05:51):
And then if you only have bookcases,you can continue that on by building
a candle and that goes back tocolors that are working in the wall.
I mean, that's if you have capriblue there, I think you do.
Anthropologie has taken capriblue and they do all these
different colors for them.
A lot of it's the same scent.
So they'll build that scent in by color.
(06:11):
And and it's, again continuesto kind of tell a story and
it's not just rails of clothing.
Right, so keep it focusedis what you're saying.
If you don't have much space.
Keep it focused.
And I always, again, like storytelling.
So if you're storytelling at just onetable and that's the whole merchandising.
Because a lot of people don't havebig, massive Anthropologie size stores.
(06:34):
And if you are lucky enough to havea window that has a platform that
you can build a story, I would saystart it there and then continue
it on to your opening statement.
And then if you can,the rest of the store.
But if not, your front tables in yourwindow are the two most important places.
Right, that's great advice.
Thank you for that.
So not everybody, and I'm sure a lot ofthe people you work with don't necessarily
(06:56):
have budget for big, elaborate displays.
So what are some affordable techniquesfor having high impact visual
merchandising that even somebodywith a small budget could work with?
I mean, honestly the biggestlesson that we learned in
Anthropologie is dumpster diving.
And here in America trashdays happen on certain days.
And a lot of the merchandisers,even people with antique stores
(07:18):
will go down alleys the day oftrash day or the night before.
And at Anthro, we would find amazingthings like a chest of drawers.
And all you have to do is giveit a paint and change the knobs
and you have a brand new display.
Or broken frames.
Or frames that don't haveglass anymore, bottles.
(07:38):
There's so much that people see asTrash that somebody else's treasure.
And if you have a little bit ofimagination on how you can kind of
tweak it to make it your own or makeit look new, whether it be wallpaper or
paint, it's incredible what you can do.
And the other thing is, I always sayis that, going to stores that you
normally wouldn't to look for displays.
(07:59):
Like hardware storesare one of my favorites.
Mm hmm.
A roll of AstroTurf here is like $35.
I don't know what it is there, but.
There's a showroom that I workfor that's very well known.
That we will take basic tables andif you want to give it a fresh look,
whether it's a beautiful table or justan inexpensive table, you have is getting
(08:20):
a piece of AstroTurf and covering it.
And then pulling it under and makingsure you staple it underneath.
But that little piece of AstroTurfscreams spring and summer.
And there's so much you could do it.
Here, pickleball's kind of taken off.
So I did a lot of tabletopscovered in astroturf or for
pickleball to kind of give it thatgreen and give it that feeling.
(08:40):
Yeah.
So that's fascinating.
So at Anthropologie, they werehappy for you to go dumpster dive.
Wow.
Even though it's a big brand, youstill had budgets and you still
had to stay within your budget.
But yet the expectation was so big.
I mean, the expectation of your windowsand your merchandising and displaying
(09:03):
concepts is so big and it's oftentimesyour budget can't came nowhere near it.
So you really have tobecome very creative.
And one of the displays I remember itwas with big twigs and or and tree limbs.
And at the beach, we didn't have that.
So we had to go drive some randomplace and try and find these limbs.
(09:24):
And I just remember pullingthese limbs into my car and
we're driving down the street.
We're so happy.
And all sudden I'm like what is itching meand the whole thing was filled with ants.
Now my whole car was full of ants.
But, you know, again, like free.
It's like tree limbs, and Anthro doesit a lot, a tree limb hanging from your
window, totally free, and then whateveryou decide to do hanging down from it.
(09:46):
Whether it's butterflies or snowflakes.
There's a lot of things youcan do with basically nothing.
Wow, yeah.
That's like, I was not expectingyou to say dumpster diving.
Did you ever find I'd love toknow if anyone ever walked past
'em was like, "Wait a second.
is that my chest of drawers?
No.
But you know, I think some of the windowsthat we rolled out later when they started
(10:08):
looking at everyday items as display.
But I still remember, and you'd haveto literally stand there and stare
to try and figure out what it was.
They did a huge windowand they made giant.
They were like igloos made out of straws.
Thousands of plastic straws.
And they, I don't know how theyconnect them all because the way
(10:29):
merchandising, the way the Anthropologiestructure is the merchandiser is
responsible for the overall visual.
And the merchandising of all the product,display coordinators do all those amazing,
incredible displays that take so muchtime and say, take so much patient, which
most of us merchandisers don't have.
Yeah.
So they somehow createdigloo out of plastic straws.
(10:53):
It was incredible.
And really, and if you start thinkingabout some of the Anthropologie's
displays, a lot of them are everydayfound items that they've created
into these big oversized displays.
So we're playing with the scale.
Mm hmm.
Yeah, so let's talk a little bit aboutmerchandising by category versus what
(11:15):
you term lifestyle merchandising.
So how do you kind of, what would youdescribe as lifestyle merchandising?
How would you describe thedifference between the two?
Department merchandising is whereyou have: this is my candle section
and it's every candle you sell.
This is my personal care sectionand it's every lifestyle, you are
building other items in there ascomponents that will create out on sale.
(11:39):
So candle walls and cutting rowsof candles with candlesticks.
Or candle plates.
Or matches.
Or anything that you would use.
With your candles, candlesnuffers, the wick clippers.
You know, and a lot of the departmentalmerchandising works very well, especially
with personal care and whatnot.
And it's those are the departmentsthat we don't move around a lot.
(12:01):
Because then it becomes an Easter egghunt for the customers who are like, okay,
your personal care was there last week.
Where is it now?
Where?
As when you're doing what I callconcepts, where the whole thing
reads as like that spring display.
That will move and that will changeand that will morph into the next
and those are again lifestyle.
So you're still cross merchandising.
(12:23):
When I think about merchandising,one, we're coming up with a display
and it's like, who lives here?
What does she wear?
What would she cook with?
What candle would she smell?
What would be she using?
Like whatever it is.
So Mother's Day, it's a lotof like, what is she wearing?
What is she listening to?
Because it's sight, sound, and scent.
So you always think about,what are you looking at?
(12:45):
What is the music thatyou're hearing or the sound?
Whether it's like water or music?
And then what is the scent?
And the scent always goes back.
Because olfactory is so important.
That kind of brings memories.
And we did it a concept called it was akitchen, and I think it was patisserie.
And it was all these cake plates,and that's when the latte bowls
(13:07):
started coming out, and all thesebeautiful, like tea time items.
And we made big faux cakes.
But the candle at that time,was a candle by Illume.
And I think you guys know Illume.
But Illume did a fragrance thatwas I think called birthday cake.
it was this yummy, warm vanilla scent.
So when you walked in this patisserie,not only are you looking at all the
(13:29):
items of faux cakes and cake plates.
Then you have this smell of thisvanilla frosting warm baked.
I t created a whole lifestyle moment.
Right, right.
Nothing felt jarring, nothing.
It all worked in harmony.
I'm sure you've walking into storeswhere there's not a lifestyle element.
(13:51):
There's not a storytelling element.
I always call it a garage sale.
It's like, what is all this stuff?
And nothing has anythingto do with each other.
And it all is kind ofthrown on a tabletop.
It's all one level, very garage sale.
And buyers at retail, aswell as your customers.
We're all visual.
(14:11):
And like your whole, like tellingthese storytelling moments, is what
is going to be bringing people in.
Especially if it's at the frontis your opening statement.
Your customer's walkingby, look in the window.
"Oh, what is that?"
That's you pulling them into the story.
So I guess a big piece of it is allabout like that curiosity, right?
(14:32):
People are like, "Ooh, what'sthat big faux cake doing?"
Absolutely.
And then the smell.
Yeah, we had a lot of peoplesticking fingers into faux cakes.
So am I right in thinking that most ofthe time when you work with people, then
if they don't have that lifestyle elementalready, that you maybe you come in and
you say, right, I'm going to put that in.
Because we want this focal point, we wantthis thing that's going to draw people in.
(14:55):
How do you see it affect the way, or howdo your clients tell you that it affects
the way that people actually shop then?
You know, I still rememberduring the pandemic.
This store asked me, "are you taking
on new clients?" And I'm like,sitting in my like, "Uhh, sure.
There's no one working, but yeah."So she's like, okay, we started
talking and she has this lovelystore up in Northern California.
(15:19):
And soon as it opened up for usto travel again, I went up and
she had a lovely store that hadall the things, like flowers and
plates, but none of it was together.
And so we I was looking at like forher one tabletop that I still love.
And it's funny because I justcame across this picture was she
had a tomato sauce called TRUFF.
(15:41):
That's really big here that andTRUFF had like three different
flavors at that time and she hadsome pasta and she had red geraniums.
So I kind of started building thistabletop and I'm all about architecture.
So whatever piece you put up on atable to create more real estate.
So you don't have thatgarage sale one level.
(16:01):
Was like this old trolley.
So we put that up on the table andthen have these baskets and I filled
those with these red geraniums andthen the TRUFF sauce with the pop
of red was right focal at the top.
And that's where I start or what are thepieces of the elements that are going to
create that pop moment and what colors aregoing to tell that story that are going
to kind of feed through the merchandising.
(16:22):
So that's where we started.
And then you start addingin what cookbooks go back
to this tomato pasta story.
What other colors of red can we pull in?
So we pulled in some hot sauce.
Didn't have anything to do pasta,but it had a red pop to it.
Uh huh.
What cookbooks, what tabletop items?
And then you kind of start building on it.
But I always say like, there's amax that you can keep adding to it.
(16:45):
Because you know if you concept like it'sall about pickles this or pickleball.
It's like all sudden everyonestarts adding everything in the
store that has to do a pickleball.
Now it's like back tothe garage sale thing.
So I try and limit like 10to 12 SKUs so keeps it clean.
It keeps it cohesive.
It's you know, it's easy to look atand shop I know what I'm looking at
(17:07):
but really it starts with a couplethings and a lot of time, it's color.
I see.
And then that presumably changedthings cause it pulled the
customers to that focal point.
And then maybe they were cross purchasing.
Yes.
Yeah.
That's what I left off.
I apologize.
I go off and it's like, come back.
No, I loved it.
(17:27):
It was great.
And it was so super useful tohear how you built the concept.
Cause I think it's great to.
Cause I'll always check back with people.
It's like, okay how wassell through on this?
Because my job is not only tomake it look good, it has to sell.
And bottom line is if itdoesn't sell, it doesn't matter
how good it looks, honestly.
And so I will always touch back.
(17:48):
Like how did it do, you know?
And her first trip, she said,people could not believe one.
It was the same store that itlooked completely different to items
that we've had for a long time.
That had gone overlooked have sold out andthree, it's people are buying things in
pairs, tomato sauce and pasta together.
(18:09):
Whether it's a gift or they'rebuying them for themselves.
But I think the biggest componentis it creates add on sales.
Yeah, and I loved that because when I wasdoing my research for our conversation,
I heard you talk about this before, andI think it's such an important point.
I really want to pull it out becauseit's one of the things that I talk a lot
about driving your average order value.
(18:29):
And just thinking about those add onpurchases, but I think that it's really
good to just talk a little bit moreabout how does visual merchandising
drive those add on purchases?
And are some kind of top tipsfor driving up that basket size?
Well, it's absolutely pairingthings together that you're
actually going to use together.
So when we're building tabletops,it's always cookbooks, dish
(18:52):
towels, tabletop items.
And there's some food products in there.
But anything again, like anythingthat you look at, if you're looking at
building a Mom's Day table and you startwith personal care and soap dishes.
If you have little scrubbiesand again, tabletop.
I mean, tabletop is the easiestone to build because there's
so much that goes back to it.
But you know, anothertrick is coloring out.
(19:14):
Every store has a lot of randomthings that you didn't sell and you
still have enough of them that youhave to have them on the floor unless
you're going to put them into sale.
And a lot of the times those randomitems, when they're all put together,
if it's one color work really well.
And there's a store in NewYork, Philadelphia called
Occassion that I interviewed.
And she, during COVID,everything was colored out.
(19:36):
Like she would go to theshows and be buying purposely.
Like, "I'm only looking for purple,"and it was all purple personal care.
And then she had other items, butthose items may not go together.
It's that candy store effect andsomething in abundance where it's
like, "Oh my God, I love all this.I don't know why." And it's not.
And that becomes more of those impulsebuys versus when you're building tabletops
(20:01):
and you're creating out on sales.
It's really based on whatyou're going to use together.
Right.
Well I guess probably most peoplecould say what they think people
are going to use together andpull them together and try it.
But I suppose it's trial, alittle bit trial and error.
Do you find that you go back toclients and you say, okay, well
that didn't work so well togetherwe'll try these things together.
Or like you do encouragethem to experiment with that?
(20:23):
Yeah, they'll switch out things.
Or if something's sold out, they'llswitch out, you know, like if it's
a nutmeg grinder, they'll switch outtheir pasta tools that they have.
And they'll switch something else out.
And if something doesn't sell it it justmeans let's switch out for something else.
Cause you will see quickly what does sell.
But also, it's another way of kindof getting products that maybe
(20:45):
have not sold well, built intoa wall situation or something.
Pulling them out sometimes bringsthem to light and it's like, oh my
gosh, look, it's all sudden selling.
Yeah, like that rearranging and alsoI think that can help as well if
you've maybe not had new deliveries.
I have a rule with most of myclients that I will say, "Do
(21:06):
not order things in January.
I know you want to.
I know you're low on inventory.
I know you're chomping at thebit, but right now everyone's
getting their credit card bills.
Like people are buying sale, like holdtight and let's reinvent what you own."
And that's when it's like, that's kind offun to me is like, "Okay, what do we have
left?" And at that point, I have been offmost people's stores for a couple months.
(21:28):
So I am now all of a sudden, likeI can see it with different eyes.
And it's like, "All right let's reworkthis." And it's always incredibly crazy
to see how much of that stuff sells.
And it does help your bottom lineand it does hold off on buying
stuff, start bringing stuff infor February for Valentine's Day
(21:50):
I'm always like, you don'tneed to bring overt Valentine's
stuff or overt Christmas stuff.
And like throw a bow on it, likeJellycat with a red bow on it
is so sweet for Valentine's.
doesn't have to be a heart, but Ithink it helps just kind of look
at things from a different lens.
Mmm.
I'm curious.
(22:11):
I think it's greatadvice, I completely agree.
You want to definitely get the mostout of the stock that's not selling.
So let's say you're in there.
You're kind of like, okay,I've got some things.
And maybe post Christmas,I'm running a bit low.
I've got some things thathaven't been selling.
Would you start with color asthe hook to pull things together?
To go right.
I've got all of these thingsthat haven't really sold, right.
(22:34):
I'm gonna look for all the yellow things.
Or would you say, okay, no.
We're gonna tell a story.
What story do we wanna tell?
A springtime story?
Like how do you kind of getthat spark of inspiration?
I will, as any good merchandisershould, is I'll walk the floor
literally from front to back.
I'll walk their back of house tosee what else, if there's extras.
(22:55):
Because sometimes something didn'tsell and you got six in the floor
and there's still 12 in the back.
You know, that abundance creates impact.
So okay, so those didn't sell.
Let's bring them all out.
If it's a vase, let's puta few flowers in them.
Let's group them together.
But that's where I startis what do we have left?
And what is there any kindof story that we can tell?
(23:15):
And most of the time, you do haveenough to create some kind of story.
You just like at that pointyou're done with Christmas.
You're done with all the holidays.
You kind of have to look atstuff through a different lens.
And like, all right,what do we have florals?
Is it a garden story?
And it doesn't have to be a story.
It could just be like,it's all about triangles.
It's just kind of like, what do youhave an ample amount of that will
(23:38):
cohesively live together on a table?
But coloring out is usually theway to go in January, and that's
literally what I did at Missane.
It was like, she had so many bits andodd pieces left, and it was everything
from barware to, if I remember, pumpsoaps that were in amazing containers.
(23:58):
That their label was, I forget thename, I know you have it in the UK.
but it's all colored out.
So the bottles themselves go fromlike white to yellow to orange to red.
So I started with those and that wasenough where I'm like, "okay, here's my
color story." So I'll build those into thewall and then you start looking around.
What else do we have?
Okay, we have some bath stuffthat I can add in and add it into
(24:20):
each of those color sections.
And then I was out of stuff andthen it was like, okay, barware.
Like what?
Okay, so we've got color barware.
So the glassware went in there andoddly it turns out really well.
I even had to go on social mediasaying this has nothing to do with
anything, but when you stand back andyou look at it together, it's cohesive.
(24:42):
Yeah, yeah.
That's so interesting because it'samazing how enticing things are when
they're cohesive like that, right?
I don't know if gift shows are thesame format there as they are here.
Like each it's based on showrooms.
There's temporaries, which arebasically in a tent area or something.
And they're 10x10 and theydon't have as much personality.
(25:04):
Some do, but as the showrooms thatreally there's a brand here called Mud
Pie and it's very lifestyle tell likeeach section is different and each
section feels like storytelling and
Yeah.
Buyers, like that is when wedo when I do gift show or when
get wholesale gift showrooms.
That is what I'm appealing to is thatretailer walking by like, "Oh my God,
(25:28):
I want to do this at my store." Andit's the same applies for retailers.
It's like creating this yummymoment that people are going to
go by your window or your front.
Or even when they're walking throughthe store, it's like, "I want
everything here. I don't know why,but I want everything here." yeah.
I'd never really thought of it like that.
But it's in terms of, I think one ofthe things that all retailers, whether
(25:53):
they're brands or whether they'reretailers have to think about is that
emotional reaction from the customer.
That I used to, I worked in clothingand we had a brand director and
a buying director and she said,"Oh, it has to have that like,
reaction from the customer, like thatemotion, like that intake of breath."
And it was like slightly infuriatingbecause you're always like, could
you be a little more specific?
Cause we need to know like, whichone of these we're going with.
(26:15):
And she would always like, that'swhat she'd always come back to.
It has to have that reaction.
I mean, when you think about apparel,it's like that bag that goes, whether
it's the powder or the color that goesback to the rail of these yummy sweaters.
And then the sweaters are cut with like,maybe like a leather skirt that's buttery.
And then you startbuilding in other things.
But when you stand back and lookat it and it's tight, meaning
(26:39):
there's not 8,000 SKUs in there.
And it's just big, beautiful,cohesive, abundant statement.
Oh my gosh, that is like yummy.
Yeah, and I always think about that whenyou're thinking about individual product
choices, but you're absolutely right.
What really makes that feeling have cometo life in a physical retail space is the
way that they're all put together, right?
(27:00):
Because there's that powerand impact in multiples.
Yes.
That's great.
Well, thank you so much.
I've really enjoyed our conversationand I think it's really great tips.
And I think you've shared a lot ofgreat inspiration on how to take a
fresh look at what you've got, and toreally think about how to kind of pull
it together and make those stories.
(27:20):
Do you want to just finish off bytelling everyone where they can find
out more about you and what you do?
Yes.
On Instagram, it's @mcdesigncollaboration.
And I am on there a lot whenI'm on job sites with stories.
I'm trying to shareeverything that I'm doing.
I'll walk people through.
So @mcdesigncollaboration onInstagram, The Retail Whore podcast
is also on Instagram and YouTube.
(27:43):
And we are talking to retailers allacross the country, as well as vendors
and makers and it's real storiesthat they're being honest about.
Like we had somebody the other daythat was so transparent about numbers.
So it's great for the retailers.
And then I have a channel on YouTube,MC Design Academy, where I'm actually
walking people through displays.
(28:04):
Oh, fantastic.
Yes.
Well, we'll put all of those linksin the show notes because I know
that people are going to want togo check those out because you've
shared some real tips, amazing tips.
So thank you so much for joining us.
Thanks so much for having me.
Thank you so much for tuning in.
I hope you enjoyed today's episode.
Why not head over to Instagramat Resilient Retail Club and
let me know what you thought?
Of course, if you like, followor subscribe, whichever,
according to whichever platformthat you listen to podcasts on.
(28:27):
You'll be the first to knowabout every new episode, which
comes out each Thursday morning.
See you next week.
How you display your products in aphysical space can have a profound
(00:03):
impact on how customers purchase themand even how much money they spend.
It's an absolutely fascinating topic,which is relevant for you if you have
a bricks and mortar store, or if yougo to any physical events at any time.
If you're ever at any point putting yourproduct in front of your customer in a
physical space, whether that's a popupor a show or whatever else it might be.
(00:25):
Either way, you won't wantto miss today's episode.
I'm joined by Michelle Sherrier.
She is a visual merchandising expert.
She transforms independent retailers andwholesale showrooms all across the us
and she's here to share her insights andher surprising tips that she learned from
many decades in big retailers and smallretailers making irresistible displays
(00:48):
that customers just can't stop buying.
Welcome to the Resilient Retail GamePlan, a podcast for anyone wanting to
start, grow or scale a profitable creativeproduct business with me, Catherine Erdly.
The Resilient Retail Game Plan isa podcast dedicated to one thing,
(01:10):
breaking down the concepts and toolsthat I've gathered from 20 years in
the retail industry and showing youhow you can use them in your business.
This is the real nuts and bolts ofrunning a successful product business,
broken down in an easy, accessible way.
This is not a podcast about learninghow to make your business look good.
It's the tools and techniques that willmake you and your business feel good.
(01:34):
Confidently plan, launch, and manageyour products, and feel in control of
your sales numbers and cash flow to helpyou build a resilient retail business.
Michelle, thank you so much forjoining me on the podcast today.
I'd love to kick us off by you introducingyourself and telling us what you do.
(01:58):
Good morning and thank you for having me.
My name is Michelle Scherrier and I havea business called MC Design Collaboration
that I do design and merchandising forretailers as well as wholesale showrooms.
And I'm also the host ofthe Retail Whore Podcast.
Thank you so much for joining.
And whereabouts are you based?
I am now in Oregon, in a littlecity called Medford, which I
(02:19):
was born and raised in south Bayand Manhattan Beach, California.
And we decided we want somethingslower and boy, I couldn't be any
more slower than I ever thought,
but it's what I needed.
You know, it's very rural.
There's farms around and being abeach girl, I'm not used to this.
And it's so lovely.
Like right now where it'sjust started snowing.
(02:40):
Wow.
I know it's a lot for me.
So everyone, well, majority of peoplelisten to the podcast are based in the UK.
So that sounds pretty,it sounds pretty dreamy.
So can you share a littlebit about, let's start with a
definition (02:54):
visual merchandising.
What does it mean to you and whyare you so passionate about it?
You know, it's funny.
I have been a retail since I was14 and I started at the Wet seal,
which was a brand that you could,I guess, compare it to like, H&M or
one of the less expensive brands.
It was juniors.
It was inexpensive, but I fellin love with fashion then.
(03:16):
And I started, they used towork on big slat walls and I
would change the merchandise.
It's like, you know,with those long hooks.
Yeah.
And that's where I reallyI fell in love with it.
And as I went along, Icontinued with retail.
And by the time I got to Anthropologie,that's where it really kind of
clicked was the sight, sound, andscent of walking into a store.
(03:41):
The storytelling aspect.
The creating cross merchandisingmoments where you're telling a story,
but it's also creating out on sales.
Like all of it kind of cametogether at that point.
And I love it causeit's just, I don't know.
There's something about itthat it's like a puzzle to me.
So I absolutely love it.
Yeah, yeah.
I think it's such a key part of retail.
(04:03):
And I absolutely I've always loved workingwith the visual merchandising teams when
I've worked in big retailers and I justthink that you guys work real magic.
And it's one of those things thatsometimes I think if people haven't
seen the transformation with truevisual merchandising, they almost
can't imagine the big impact that ithas, but it has such a huge impact.
So I wanted to ask you is, maybethis is slightly UK specific.
(04:25):
But you know, one of the biggestchallenges in the UK is space.
US stores, I believe I read a stat thatlike the average US store is probably
10 times the size of a UK store.
So we've got a lot of small footprints.
Although maybe people listening who maybedo pop ups or even events where they
don't have a huge space to play with.
So, what are your top tips formaking a big impact in a small space?
(04:47):
Big or small, a gain, itgets back to storytelling.
So whether you're storytellingon a opening table.
In Anthropologie, that wasalways considered the opening
statement, it was what sets thefeeling of the whatever season.
And walking in and that front table,that could be the only thing you
(05:07):
visually merchandise if you need to.
You know, whether it's by plants andwhat you put on it, telling stories.
I'm big on putting a mannequin on a table.
So like I just did a story for someone.
If you're thinking about like a springstory and what does spring mean?
So floral dresses, if you have tabletopitems that have florals or butterflies.
(05:29):
And then if you sell pots, mixin some pots, fresh flowers.
Fresh and faux flowers areincredible, but fresh is always
to me the Anthropologie way.
But.
I've had stores that they sell floralsand they're incredible florals.
So we'll build those in.
And then a floral candle, build that in.
And that to me is what sets the pace.
(05:51):
And then if you only have bookcases,you can continue that on by building
a candle and that goes back tocolors that are working in the wall.
I mean, that's if you have capriblue there, I think you do.
Anthropologie has taken capriblue and they do all these
different colors for them.
A lot of it's the same scent.
So they'll build that scent in by color.
(06:11):
And and it's, again continuesto kind of tell a story and
it's not just rails of clothing.
Right, so keep it focusedis what you're saying.
If you don't have much space.
Keep it focused.
And I always, again, like storytelling.
So if you're storytelling at just onetable and that's the whole merchandising.
Because a lot of people don't havebig, massive Anthropologie size stores.
(06:34):
And if you are lucky enough to havea window that has a platform that
you can build a story, I would saystart it there and then continue
it on to your opening statement.
And then if you can,the rest of the store.
But if not, your front tables in yourwindow are the two most important places.
Right, that's great advice.
Thank you for that.
So not everybody, and I'm sure a lot ofthe people you work with don't necessarily
(06:56):
have budget for big, elaborate displays.
So what are some affordable techniquesfor having high impact visual
merchandising that even somebodywith a small budget could work with?
I mean, honestly the biggestlesson that we learned in
Anthropologie is dumpster diving.
And here in America trashdays happen on certain days.
And a lot of the merchandisers,even people with antique stores
(07:18):
will go down alleys the day oftrash day or the night before.
And at Anthro, we would find amazingthings like a chest of drawers.
And all you have to do is giveit a paint and change the knobs
and you have a brand new display.
Or broken frames.
Or frames that don't haveglass anymore, bottles.
(07:38):
There's so much that people see asTrash that somebody else's treasure.
And if you have a little bit ofimagination on how you can kind of
tweak it to make it your own or makeit look new, whether it be wallpaper or
paint, it's incredible what you can do.
And the other thing is, I always sayis that, going to stores that you
normally wouldn't to look for displays.
(07:59):
Like hardware storesare one of my favorites.
Mm hmm.
A roll of AstroTurf here is like $35.
I don't know what it is there, but.
There's a showroom that I workfor that's very well known.
That we will take basic tables andif you want to give it a fresh look,
whether it's a beautiful table or justan inexpensive table, you have is getting
(08:20):
a piece of AstroTurf and covering it.
And then pulling it under and makingsure you staple it underneath.
But that little piece of AstroTurfscreams spring and summer.
And there's so much you could do it.
Here, pickleball's kind of taken off.
So I did a lot of tabletopscovered in astroturf or for
pickleball to kind of give it thatgreen and give it that feeling.
(08:40):
Yeah.
So that's fascinating.
So at Anthropologie, they werehappy for you to go dumpster dive.
Wow.
Even though it's a big brand, youstill had budgets and you still
had to stay within your budget.
But yet the expectation was so big.
I mean, the expectation of your windowsand your merchandising and displaying
(09:03):
concepts is so big and it's oftentimesyour budget can't came nowhere near it.
So you really have tobecome very creative.
And one of the displays I remember itwas with big twigs and or and tree limbs.
And at the beach, we didn't have that.
So we had to go drive some randomplace and try and find these limbs.
(09:24):
And I just remember pullingthese limbs into my car and
we're driving down the street.
We're so happy.
And all sudden I'm like what is itching meand the whole thing was filled with ants.
Now my whole car was full of ants.
But, you know, again, like free.
It's like tree limbs, and Anthro doesit a lot, a tree limb hanging from your
window, totally free, and then whateveryou decide to do hanging down from it.
(09:46):
Whether it's butterflies or snowflakes.
There's a lot of things youcan do with basically nothing.
Wow, yeah.
That's like, I was not expectingyou to say dumpster diving.
Did you ever find I'd love toknow if anyone ever walked past
'em was like, "Wait a second.
is that my chest of drawers?
No.
But you know, I think some of the windowsthat we rolled out later when they started
(10:08):
looking at everyday items as display.
But I still remember, and you'd haveto literally stand there and stare
to try and figure out what it was.
They did a huge windowand they made giant.
They were like igloos made out of straws.
Thousands of plastic straws.
And they, I don't know how theyconnect them all because the way
(10:29):
merchandising, the way the Anthropologiestructure is the merchandiser is
responsible for the overall visual.
And the merchandising of all the product,display coordinators do all those amazing,
incredible displays that take so muchtime and say, take so much patient, which
most of us merchandisers don't have.
Yeah.
So they somehow createdigloo out of plastic straws.
(10:53):
It was incredible.
And really, and if you start thinkingabout some of the Anthropologie's
displays, a lot of them are everydayfound items that they've created
into these big oversized displays.
So we're playing with the scale.
Mm hmm.
Yeah, so let's talk a little bit aboutmerchandising by category versus what
(11:15):
you term lifestyle merchandising.
So how do you kind of, what would youdescribe as lifestyle merchandising?
How would you describe thedifference between the two?
Department merchandising is whereyou have: this is my candle section
and it's every candle you sell.
This is my personal care sectionand it's every lifestyle, you are
building other items in there ascomponents that will create out on sale.
(11:39):
So candle walls and cutting rowsof candles with candlesticks.
Or candle plates.
Or matches.
Or anything that you would use.
With your candles, candlesnuffers, the wick clippers.
You know, and a lot of the departmentalmerchandising works very well, especially
with personal care and whatnot.
And it's those are the departmentsthat we don't move around a lot.
(12:01):
Because then it becomes an Easter egghunt for the customers who are like, okay,
your personal care was there last week.
Where is it now?
Where?
As when you're doing what I callconcepts, where the whole thing
reads as like that spring display.
That will move and that will changeand that will morph into the next
and those are again lifestyle.
So you're still cross merchandising.
(12:23):
When I think about merchandising,one, we're coming up with a display
and it's like, who lives here?
What does she wear?
What would she cook with?
What candle would she smell?
What would be she using?
Like whatever it is.
So Mother's Day, it's a lotof like, what is she wearing?
What is she listening to?
Because it's sight, sound, and scent.
So you always think about,what are you looking at?
(12:45):
What is the music thatyou're hearing or the sound?
Whether it's like water or music?
And then what is the scent?
And the scent always goes back.
Because olfactory is so important.
That kind of brings memories.
And we did it a concept called it was akitchen, and I think it was patisserie.
And it was all these cake plates,and that's when the latte bowls
(13:07):
started coming out, and all thesebeautiful, like tea time items.
And we made big faux cakes.
But the candle at that time,was a candle by Illume.
And I think you guys know Illume.
But Illume did a fragrance thatwas I think called birthday cake.
it was this yummy, warm vanilla scent.
So when you walked in this patisserie,not only are you looking at all the
(13:29):
items of faux cakes and cake plates.
Then you have this smell of thisvanilla frosting warm baked.
I t created a whole lifestyle moment.
Right, right.
Nothing felt jarring, nothing.
It all worked in harmony.
I'm sure you've walking into storeswhere there's not a lifestyle element.
(13:51):
There's not a storytelling element.
I always call it a garage sale.
It's like, what is all this stuff?
And nothing has anythingto do with each other.
And it all is kind ofthrown on a tabletop.
It's all one level, very garage sale.
And buyers at retail, aswell as your customers.
We're all visual.
(14:11):
And like your whole, like tellingthese storytelling moments, is what
is going to be bringing people in.
Especially if it's at the frontis your opening statement.
Your customer's walkingby, look in the window.
"Oh, what is that?"
That's you pulling them into the story.
So I guess a big piece of it is allabout like that curiosity, right?
(14:32):
People are like, "Ooh, what'sthat big faux cake doing?"
Absolutely.
And then the smell.
Yeah, we had a lot of peoplesticking fingers into faux cakes.
So am I right in thinking that most ofthe time when you work with people, then
if they don't have that lifestyle elementalready, that you maybe you come in and
you say, right, I'm going to put that in.
Because we want this focal point, we wantthis thing that's going to draw people in.
(14:55):
How do you see it affect the way, or howdo your clients tell you that it affects
the way that people actually shop then?
You know, I still rememberduring the pandemic.
This store asked me, "are you taking
on new clients?" And I'm like,sitting in my like, "Uhh, sure.
There's no one working, but yeah."So she's like, okay, we started
talking and she has this lovelystore up in Northern California.
(15:19):
And soon as it opened up for usto travel again, I went up and
she had a lovely store that hadall the things, like flowers and
plates, but none of it was together.
And so we I was looking at like forher one tabletop that I still love.
And it's funny because I justcame across this picture was she
had a tomato sauce called TRUFF.
(15:41):
That's really big here that andTRUFF had like three different
flavors at that time and she hadsome pasta and she had red geraniums.
So I kind of started building thistabletop and I'm all about architecture.
So whatever piece you put up on atable to create more real estate.
So you don't have thatgarage sale one level.
(16:01):
Was like this old trolley.
So we put that up on the table andthen have these baskets and I filled
those with these red geraniums andthen the TRUFF sauce with the pop
of red was right focal at the top.
And that's where I start or what are thepieces of the elements that are going to
create that pop moment and what colors aregoing to tell that story that are going
to kind of feed through the merchandising.
(16:22):
So that's where we started.
And then you start addingin what cookbooks go back
to this tomato pasta story.
What other colors of red can we pull in?
So we pulled in some hot sauce.
Didn't have anything to do pasta,but it had a red pop to it.
Uh huh.
What cookbooks, what tabletop items?
And then you kind of start building on it.
But I always say like, there's amax that you can keep adding to it.
(16:45):
Because you know if you concept like it'sall about pickles this or pickleball.
It's like all sudden everyonestarts adding everything in the
store that has to do a pickleball.
Now it's like back tothe garage sale thing.
So I try and limit like 10to 12 SKUs so keeps it clean.
It keeps it cohesive.
It's you know, it's easy to look atand shop I know what I'm looking at
(17:07):
but really it starts with a couplethings and a lot of time, it's color.
I see.
And then that presumably changedthings cause it pulled the
customers to that focal point.
And then maybe they were cross purchasing.
Yes.
Yeah.
That's what I left off.
I apologize.
I go off and it's like, come back.
No, I loved it.
(17:27):
It was great.
And it was so super useful tohear how you built the concept.
Cause I think it's great to.
Cause I'll always check back with people.
It's like, okay how wassell through on this?
Because my job is not only tomake it look good, it has to sell.
And bottom line is if itdoesn't sell, it doesn't matter
how good it looks, honestly.
And so I will always touch back.
(17:48):
Like how did it do, you know?
And her first trip, she said,people could not believe one.
It was the same store that itlooked completely different to items
that we've had for a long time.
That had gone overlooked have sold out andthree, it's people are buying things in
pairs, tomato sauce and pasta together.
(18:09):
Whether it's a gift or they'rebuying them for themselves.
But I think the biggest componentis it creates add on sales.
Yeah, and I loved that because when I wasdoing my research for our conversation,
I heard you talk about this before, andI think it's such an important point.
I really want to pull it out becauseit's one of the things that I talk a lot
about driving your average order value.
(18:29):
And just thinking about those add onpurchases, but I think that it's really
good to just talk a little bit moreabout how does visual merchandising
drive those add on purchases?
And are some kind of top tipsfor driving up that basket size?
Well, it's absolutely pairingthings together that you're
actually going to use together.
So when we're building tabletops,it's always cookbooks, dish
(18:52):
towels, tabletop items.
And there's some food products in there.
But anything again, like anythingthat you look at, if you're looking at
building a Mom's Day table and you startwith personal care and soap dishes.
If you have little scrubbiesand again, tabletop.
I mean, tabletop is the easiestone to build because there's
so much that goes back to it.
But you know, anothertrick is coloring out.
(19:14):
Every store has a lot of randomthings that you didn't sell and you
still have enough of them that youhave to have them on the floor unless
you're going to put them into sale.
And a lot of the times those randomitems, when they're all put together,
if it's one color work really well.
And there's a store in NewYork, Philadelphia called
Occassion that I interviewed.
And she, during COVID,everything was colored out.
(19:36):
Like she would go to theshows and be buying purposely.
Like, "I'm only looking for purple,"and it was all purple personal care.
And then she had other items, butthose items may not go together.
It's that candy store effect andsomething in abundance where it's
like, "Oh my God, I love all this.I don't know why." And it's not.
And that becomes more of those impulsebuys versus when you're building tabletops
(20:01):
and you're creating out on sales.
It's really based on whatyou're going to use together.
Right.
Well I guess probably most peoplecould say what they think people
are going to use together andpull them together and try it.
But I suppose it's trial, alittle bit trial and error.
Do you find that you go back toclients and you say, okay, well
that didn't work so well togetherwe'll try these things together.
Or like you do encouragethem to experiment with that?
(20:23):
Yeah, they'll switch out things.
Or if something's sold out, they'llswitch out, you know, like if it's
a nutmeg grinder, they'll switch outtheir pasta tools that they have.
And they'll switch something else out.
And if something doesn't sell it it justmeans let's switch out for something else.
Cause you will see quickly what does sell.
But also, it's another way of kindof getting products that maybe
(20:45):
have not sold well, built intoa wall situation or something.
Pulling them out sometimes bringsthem to light and it's like, oh my
gosh, look, it's all sudden selling.
Yeah, like that rearranging and alsoI think that can help as well if
you've maybe not had new deliveries.
I have a rule with most of myclients that I will say, "Do
(21:06):
not order things in January.
I know you want to.
I know you're low on inventory.
I know you're chomping at thebit, but right now everyone's
getting their credit card bills.
Like people are buying sale, like holdtight and let's reinvent what you own."
And that's when it's like, that's kind offun to me is like, "Okay, what do we have
left?" And at that point, I have been offmost people's stores for a couple months.
(21:28):
So I am now all of a sudden, likeI can see it with different eyes.
And it's like, "All right let's reworkthis." And it's always incredibly crazy
to see how much of that stuff sells.
And it does help your bottom lineand it does hold off on buying
stuff, start bringing stuff infor February for Valentine's Day
(21:50):
I'm always like, you don'tneed to bring overt Valentine's
stuff or overt Christmas stuff.
And like throw a bow on it, likeJellycat with a red bow on it
is so sweet for Valentine's.
doesn't have to be a heart, but Ithink it helps just kind of look
at things from a different lens.
Mmm.
I'm curious.
(22:11):
I think it's greatadvice, I completely agree.
You want to definitely get the mostout of the stock that's not selling.
So let's say you're in there.
You're kind of like, okay,I've got some things.
And maybe post Christmas,I'm running a bit low.
I've got some things thathaven't been selling.
Would you start with color asthe hook to pull things together?
To go right.
I've got all of these thingsthat haven't really sold, right.
(22:34):
I'm gonna look for all the yellow things.
Or would you say, okay, no.
We're gonna tell a story.
What story do we wanna tell?
A springtime story?
Like how do you kind of getthat spark of inspiration?
I will, as any good merchandisershould, is I'll walk the floor
literally from front to back.
I'll walk their back of house tosee what else, if there's extras.
(22:55):
Because sometimes something didn'tsell and you got six in the floor
and there's still 12 in the back.
You know, that abundance creates impact.
So okay, so those didn't sell.
Let's bring them all out.
If it's a vase, let's puta few flowers in them.
Let's group them together.
But that's where I startis what do we have left?
And what is there any kindof story that we can tell?
(23:15):
And most of the time, you do haveenough to create some kind of story.
You just like at that pointyou're done with Christmas.
You're done with all the holidays.
You kind of have to look atstuff through a different lens.
And like, all right,what do we have florals?
Is it a garden story?
And it doesn't have to be a story.
It could just be like,it's all about triangles.
It's just kind of like, what do youhave an ample amount of that will
(23:38):
cohesively live together on a table?
But coloring out is usually theway to go in January, and that's
literally what I did at Missane.
It was like, she had so many bits andodd pieces left, and it was everything
from barware to, if I remember, pumpsoaps that were in amazing containers.
(23:58):
That their label was, I forget thename, I know you have it in the UK.
but it's all colored out.
So the bottles themselves go fromlike white to yellow to orange to red.
So I started with those and that wasenough where I'm like, "okay, here's my
color story." So I'll build those into thewall and then you start looking around.
What else do we have?
Okay, we have some bath stuffthat I can add in and add it into
(24:20):
each of those color sections.
And then I was out of stuff andthen it was like, okay, barware.
Like what?
Okay, so we've got color barware.
So the glassware went in there andoddly it turns out really well.
I even had to go on social mediasaying this has nothing to do with
anything, but when you stand back andyou look at it together, it's cohesive.
(24:42):
Yeah, yeah.
That's so interesting because it'samazing how enticing things are when
they're cohesive like that, right?
I don't know if gift shows are thesame format there as they are here.
Like each it's based on showrooms.
There's temporaries, which arebasically in a tent area or something.
And they're 10x10 and theydon't have as much personality.
(25:04):
Some do, but as the showrooms thatreally there's a brand here called Mud
Pie and it's very lifestyle tell likeeach section is different and each
section feels like storytelling and
Yeah.
Buyers, like that is when wedo when I do gift show or when
get wholesale gift showrooms.
That is what I'm appealing to is thatretailer walking by like, "Oh my God,
(25:28):
I want to do this at my store." Andit's the same applies for retailers.
It's like creating this yummymoment that people are going to
go by your window or your front.
Or even when they're walking throughthe store, it's like, "I want
everything here. I don't know why,but I want everything here." yeah.
I'd never really thought of it like that.
But it's in terms of, I think one ofthe things that all retailers, whether
(25:53):
they're brands or whether they'reretailers have to think about is that
emotional reaction from the customer.
That I used to, I worked in clothingand we had a brand director and
a buying director and she said,"Oh, it has to have that like,
reaction from the customer, like thatemotion, like that intake of breath."
And it was like slightly infuriatingbecause you're always like, could
you be a little more specific?
Cause we need to know like, whichone of these we're going with.
(26:15):
And she would always like, that'swhat she'd always come back to.
It has to have that reaction.
I mean, when you think about apparel,it's like that bag that goes, whether
it's the powder or the color that goesback to the rail of these yummy sweaters.
And then the sweaters are cut with like,maybe like a leather skirt that's buttery.
And then you startbuilding in other things.
But when you stand back and lookat it and it's tight, meaning
(26:39):
there's not 8,000 SKUs in there.
And it's just big, beautiful,cohesive, abundant statement.
Oh my gosh, that is like yummy.
Yeah, and I always think about that whenyou're thinking about individual product
choices, but you're absolutely right.
What really makes that feeling have cometo life in a physical retail space is the
way that they're all put together, right?
(27:00):
Because there's that powerand impact in multiples.
Yes.
That's great.
Well, thank you so much.
I've really enjoyed our conversationand I think it's really great tips.
And I think you've shared a lot ofgreat inspiration on how to take a
fresh look at what you've got, and toreally think about how to kind of pull
it together and make those stories.
(27:20):
Do you want to just finish off bytelling everyone where they can find
out more about you and what you do?
Yes.
On Instagram, it's @mcdesigncollaboration.
And I am on there a lot whenI'm on job sites with stories.
I'm trying to shareeverything that I'm doing.
I'll walk people through.
So @mcdesigncollaboration onInstagram, The Retail Whore podcast
is also on Instagram and YouTube.
(27:43):
And we are talking to retailers allacross the country, as well as vendors
and makers and it's real storiesthat they're being honest about.
Like we had somebody the other daythat was so transparent about numbers.
So it's great for the retailers.
And then I have a channel on YouTube,MC Design Academy, where I'm actually
walking people through displays.
(28:04):
Oh, fantastic.
Yes.
Well, we'll put all of those linksin the show notes because I know
that people are going to want togo check those out because you've
shared some real tips, amazing tips.
So thank you so much for joining us.
Thanks so much for having me.
Thank you so much for tuning in.
I hope you enjoyed today's episode.
Why not head over to Instagramat Resilient Retail Club and
let me know what you thought?
Of course, if you like, followor subscribe, whichever,
according to whichever platformthat you listen to podcasts on.
(28:27):
You'll be the first to knowabout every new episode, which
comes out each Thursday morning.
See you next week.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.