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March 5, 2025 15 mins

Today's Quote: “The best way to predict the future is to create it.” - Peter Drucker

If you’ve ever wondered where to start with marketing or how to connect with the right clients, this episode is for you.

I know firsthand how overwhelming it can be to figure out what’s working and what’s not when it comes to marketing.

I’ve been where you are. I’ve cruised job boards, classified ads, I’ve sent direct mail, I’ve done cold calls, I’ve spent hours on social media trying to network. I’ve written thousands of pieces of content to market my business.

When you are just looking for any old client, you can run yourself ragged doing all the things.

But if you seek out only high quality clients, then it becomes so much easier - you get clarity, you get confidence, and you get clients.

So, let’s break this down step by step and help you build a marketing strategy that fits your skills and attracts the clients you truly want to work with.

 

So, let’s circle back to today’s quote: The best way to predict the future is to create it. - Peter Drucker

Are you creating your future? You can, you know. It just takes some planning, some confidence, some focus - and action. Nothing happens until you take action.

Now, here’s your action step for today: Take 10 minutes to write down a description of your ideal client. Then, look at your current marketing efforts and ask yourself - are you speaking directly to that type of client? If not, what can you tweak?

If you want more support in building a client-attracting strategy that really works, reach out to me on social media for a chat. I’m on every platform, so just find me where you are and let’s talk about it.

I’m here to help - it’s the only reason I’m here at all, to help you become a ridiculously good virtual assistant.

I’ve helped hundreds (and hundreds) of VAs get unstuck from the things that are holding them back from creating the VA business of their dreams - and I can help you too.

I’m Tracey D’Aviero, The Confidence Coach for VAs, and I want to thank you so much for tuning in to this episode. I’ll see you next time!

 
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