Mindset Shifts for VAs - Raise Your Rates Without The Fear Spiral

In this episode we are talking about a topic that brings up a lot of emotions for VAs - raising your rates.

Now before you brace yourself for a wave of anxiety, take a deep breath. We’re going to talk about how to raise your rates without the fear spiral — because this isn’t just a numbers issue. It’s a mindset and a boundaries issue.

When you move into higher-level work, your clients expect to pay higher rates.

Clients who value expertise don’t want “cheap.” They want reliable, proactive professionals who bring results.

The fear doesn’t disappear the moment you send that email or update your pricing page. You might still second-guess yourself. You might worry about whether a client will respond negatively. You might even be tempted to backtrack or offer a discount just to make the discomfort go away.

That’s totally normal.

But it’s also exactly where your confidence muscle starts to grow.

If this episode is making you go yep, that’s me - and if you’re ready to grow your income without the fear spiral, I’d love to invite you to connect with me to talk about it.

We can work together to go deeper into pricing strategy, packaging your services, and building the confidence to attract - and keep - higher-level clients who value what you bring to their business.

Find me at YourVAMentor.com/links.

Confidence in your pricing comes from clarity in your value. You’ve earned the right to grow, and it’s time your rates reflected that.

Let’s do it together! I’m here to help. It’s the only reason I’m here at all is to become a ridiculously good virtual assistant.

I’ll see you next week for another mindset episode, this time about boundaries and burnout.

That’s all I’ve got for you this week, thanks so much for tuning in - I’ll see you next time!