437: From Google to ChatGPT: How Roofers Should Evolve Their SEO Strategy with Aaron Hockel

In this episode of "The Roofer Show," host Dave Sullivan sits down with Aaron Hockel from Alta Vista Strategic Partners to discuss the significant challenges roofing contractors are currently facing. They delve into topics such as why fewer homeowners are interested in roof replacements, how rising interest rates are making things more challenging, and what increased competition means for everyone in the industry.

Aaron offers some practical advice on how contractors can adapt, such as stepping up their digital marketing efforts, branching out into new services, and ensuring their online presence stands out. Dave also emphasizes the importance of responding to leads promptly and being proactive in reaching out to potential customers.

Tune in to hear helpful resources for contractors and how consistent marketing and staying flexible are key to keeping your business growing, even as the market changes.

What you’ll hear in this episode:

• Current challenges facing roofing contractors
• Decreased homeowner interest in roof replacements
• Impact of rising interest rates on project initiation
• Increased competition from financially robust companies
• Importance of adapting marketing strategies to changing market dynamics
• Role of SEO and online presence in lead generation
• Influence of AI tools like ChatGPT on consumer behavior
• Necessity of diversifying review platforms for better visibility
• Strategies for proactive lead follow-up and networking
• Importance of consistent effort and staying informed about industry changes

Resources:

Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn 

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

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