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July 18, 2025 44 mins

Today, host Dave Sullivan speaks with Emily May, the owner of M&M Roofing in Texas. Emily opens up about her inspiring journey, how she went from working as an ICU nurse to becoming a roofing entrepreneur. She discusses what it was like to acquire and grow an existing company, the hurdles she faced in breaking into the industry, and why educating customers is so important to her.

Emily also shares how she’s built a strong team and found ways to balance work and life. She emphasizes the need for strategic, sustainable growth, creative branding, and consistently prioritizing quality and integrity. Her story is packed with practical advice for contractors who want to grow their businesses while staying true to their values and supporting their teams.

What you’ll hear in this episode:

  • Transition from nursing to roofing entrepreneurship
  • Acquisition of an existing roofing company through seller financing
  • Importance of marketing, branding, and technology in the roofing industry
  • Strategies for business growth and expansion
  • Challenges of hiring, training, and retaining quality employees
  • Emphasis on customer education and transparency in roofing sales
  • The role of networking and learning from industry peers
  • Balancing work-life commitments and setting boundaries
  • Importance of building a strong company culture and team investment
  • Insights on maintaining quality and integrity in business practices

Resources:

Connect with Emily May

M&M Roofing

Get in touch with M&M Roofing.

M&M Roofing YouTube

Instagram

Facebook

Connect with Dave

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

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Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

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