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September 5, 2025 51 mins

Ready to take your roofing business to the next level? In this episode of The Roofer Show, host Dave Sullivan delves into his “12 Essentials for Roofing Success,” all based on his decades of hands-on experience as a contractor and coach. Dave breaks down the must-know basics, like setting clear business goals, really understanding your numbers, pricing your jobs for profit, and building a sales process that actually works. He’ll show you how to get the most out of every project, put systems in place so your business can run without you, and share practical tips, real-life examples, and his favorite tools to make your life easier. Tune in for actionable strategies that’ll help you build a profitable, sustainable roofing business that doesn’t depend on you being there 24/7!

What you’ll hear in this episode:

  • Importance of defining business goals and a destination for clarity and direction
  • Understanding financial statements, costs, and pricing for informed decision-making
  • The significance of charging the right price and avoiding margin cuts
  • Building a solid lead flow and sales process before hiring sales representatives
  • Maximizing job value and leveraging neighborhood presence for additional sales
  • Implementing a pre-selling process to increase close rates with prospects
  • The necessity of effective communication between sales and production teams
  • Strategies for stepping away from daily operations to empower team ownership
  • Planning for profit rather than just revenue to ensure sustainable growth
  • Establishing financial reserves to manage cash flow and reduce stress during downturns

Resources:

Free Strategy Call

Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call

Free Resource

Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan

Watch on YouTube

Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow

Trusted & Vetted Sponsors

Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.

ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.

SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.

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