In this episode of The Roofer Show, host Dave Sullivan draws on his 30+ years in the roofing industry to share some hard-earned wisdom. Instead of just chasing fast growth, Dave stresses how important it is to build a solid business foundation first. He breaks things down with his "three-legged stool" approach: selling the work, doing the job, and keeping score. He points out how easy it is to overlook systems and profitability along the way. Dave gives practical tips for improving your sales process, following up with customers, and making the most of tools like CRMs. Today, Dave encourages contractors to focus on profit, consistency, and accountability, and even invites listeners to check out his mentoring program if they want more help building a sustainable, profitable roofing business.
What you’ll hear in this episode:
- The "three-legged stool" concept: selling work, doing work, and keeping score
- Risks of focusing solely on growth without profitability
- Need for consistent systems, processes, and accountability
- Customer acquisition cost and improving sales processes
- Strategies for effective follow-up and customer engagement
- Importance of financial clarity and tracking key performance indicators (KPIs)
- Building repeatable systems for sales and production
- The role of mentorship in business success
- Actionable steps for contractors to improve their business operations and profitability
Resources:
Connect with Dave
Free Strategy Call
Want to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-call
Free Resource
Download your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/plan
Watch on YouTube
Subscribe for weekly tips and full episodes → @DaveSullivanRooferShow
Trusted & Vetted Sponsors
Ruby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.
ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your first month with code DAVE50 → useproline.com.
SMA Support – Roofing-specific virtual assistants who know the business. Free up your time by outsourcing admin, marketing, and customer service tasks → smasupport.us.
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