All Episodes

April 18, 2025 49 mins

Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why

SMS is not dead; it's evolving and still effective.

Text messaging remains a personal connection tool.

The industry has shifted towards messaging as a primary communication method.

AI is being leveraged to enhance business operations and customer engagement.

Simplicity in marketing automation can lead to better results.

Legacy businesses present opportunities for growth through technology.

The future of communication will be driven by real-time data and AI.

Businesses need to adapt to the changing landscape of technology.

Effective communication is key in a tech-driven world.

The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.

Perfectionism can hinder progress; taking action is more important.

Building relationships through personal touches like handwritten notes is effective.

Text messaging can significantly enhance customer engagement.

Entrepreneurs should focus on simple, actionable strategies.

Understanding the numbers behind your marketing efforts is essential.

Embracing failure as part of the learning process is vital.

The human element in business is irreplaceable, even with technology.

Iterating and adapting quickly can lead to better outcomes.

Creating conversations with customers can unlock new opportunities.

Guest Site: https://www.salesmessage.com/ 

Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/


#12WeeksToPeak #entrepreneurship #saas

00:00 Introduction to SMS and Its Relevance

04:14 The Evolution of Sales Message

08:28 AI's Role in Modern Business

12:45 The Future of Communication and Technology

17:34 Opportunities in Legacy Businesses

21:14 Simplicity in Marketing Automation

24:57 The Importance of Consistency in Email Marketing

30:16 Overcoming Perfectionism in Entrepreneurship

36:35 Building Relationships Through Personal Touch

41:40 Texting as a Business Strategy

Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

Connect with me:

  • X -- https://X.com/saleswhisperer
  • Instagram -- https://instagram.com/saleswhisperer
  • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Mark as Played

Advertise With Us

Popular Podcasts

True Crime Tonight

True Crime Tonight

If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

The Clay Travis and Buck Sexton Show

The Clay Travis and Buck Sexton Show

The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.