The Sales Podcast

The Sales Podcast

Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. is where Professional Sales People come to grow.... Show More
August 8, 2020 34 min

Get all of the episodes and notes here.

Join The Five to make every sale.

  • The official nerd on this interview
  • Use data to make better sales
  • Start by winging it
  • Don't get lost and buried in the data
  • Track what you're doing
  • Adjust accordingly 
  • Segment your market to see who the good and bad prospects are
  • What can be measured can be improved."
  • Whales vs. barnacles
  • Enthusiastic and engaged customers is how he defines whales
  • It's 6-7x easier and more profitable to keep a client and upsell them
  • Make sure the client is on board with the transition to a support rep
  • Have the original salesperson maintain an informal relationship once they are on board
  • The salesperson owns the relationship
  • Delivery should be a different team but they should be tied at the hip
  • Do we hunker down for the next year or get after it?
  • Inertia is tough so bring in fresh eyes for new ideas
  • Community and convenience
  • Access to experts, features, products, etc.
  • Home brewing example
  • Show, not tell, how great your product is
  • Free trial
  • Free version with upgrade for better features
  • Get some commitment from your customers
  • Maybe test dynamic paywall rules
  • Find the data and make smart decisions
  • Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Use these resources to grow your sales:

  • Sell More This Month
  • Hire Better Salespeople
  • Hire The Best Keynote Speaker
  • Find Your Best CRM
  • Join the Free Facebook Group
  • Check out early episodes of The Sales Podcast:

  • Episodes 1 to 10.
  • Episodes 11 to 20.
  • Episodes 21 to 30.
  • Episodes 31 to 40.
  • Episodes 41 to 50.
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