The Sales Podcast

The Sales Podcast

Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. is where Professional Sales People come to grow.... Show More
June 6, 2020 48 min

Get all of the episodes and notes here.

Join The Five to make every sale.

  • Are you a farmer or a hunter?
  • Video views drop-off in the first 7 to 30 seconds
  • People think the technology will do the work for them
  • Technology + no sales system = frustration then failure
  • Ryan Deiss
  • Discovery content (Streaming is usually not great for this)
  • Community content (Streaming can be great here)
  • Email marketing is the red-headed stepchild of marketing
  • You're a sharecropper on social media."
  • Radio in the B2B space may not be the ideal medium for you
  • Targeted media can help with branding to get you on the shortlist in B2B
  • Radio is great for ugly-duck businesses
  • Gary Vaynerchuk had success on social media discussing wine
  • You need to be entertaining to deliver a message 
  • "The plan is nothing but the plan is everything." Eisenhower
  • If you wait until they need what you sell you have a credibility problem because they know you are trying to sell them.
  • The short list...intuitive and reputation
  • Prescription without diagnosis is malpractice
  • Starting to put systems in place and scale
  • May take 6-12 months to build name recognition
  • "Advertising is a tax for businesses that are unremarkable." Seth Godin
  • "Strong brands make for weak salespeople."
  • "Marketing is just selling in print." Claude Hopkins
  • Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Use these resources to grow your sales:

  • Sell More This Month
  • Hire Better Salespeople
  • Hire The Best Keynote Speaker
  • Find Your Best CRM
  • Join the Free Facebook Group
  • Check out early episodes of The Sales Podcast:

  • Episodes 1 to 10.
  • Episodes 11 to 20.
  • Episodes 21 to 30.
  • Episodes 31 to 40.
  • Episodes 41 to 50.
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