The Sales Podcast

The Sales Podcast

Unscripted, real, transparent interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and make more sales that close faster, easier, at higher margin, with less stress and more fun. Wes is a Sales Trainer, Air Force Veteran, Copywriter, Successful Entrepreneur, Husband of 23 years, Father of 7, Author of two books, Keynote Speaker, Golfer, Whiskey-Drinker, Humorist. Join us at for recaps of every interview along with valuable resources for aspiring Entrepreneurs and Sales People. is where Professional Sales People come to grow.... Show More
May 28, 2020 49 min

Get all of the episodes and notes here.

Join The Five to make every sale.

  • Use data to know what your customers want
  • Customer insight has fundamentally changed
  • Ratings, reviews, etc. put the customer in charge
  • Beyond surveys
  • Keep up with cultural trends
  • You cannot be tone deaf any longer
  • So much advertising and marketing is...
  • Ask your customers and core consumers what they think of what you're doing
  • Stay in touch to get incremental input as you're launching a new offering
  • Steve Jobs engaged with customers all the time and so did Jony Ive
  • Be agile
  • The cost of understanding your customers has come way down
  • In-the-moment testing
  • Machine learning
  • Polling vs. surveys vs. sampling
  • Big data is not always "magical"
  • It's the accumulation of datasets that give you insight
  • The trouble with market research is that consumers don't think how they feel, they don't say what they think, and they don't do what they say.” David Ogilvy
  • The problem with NPS and how to get more accurate info from your customers
  • How to get relevant information faster and more reliably from customers
  • Closed loop marketing
  • Don't fear the 1-star reviews
  • You can win customers back
  • Go back to basic human practices
  • What's in their heads and their hearts
  • Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

    Use these resources to grow your sales:

  • Sell More This Month
  • Hire Better Salespeople
  • Hire The Best Keynote Speaker
  • Find Your Best CRM
  • Join the Free Facebook Group
  • Check out early episodes of The Sales Podcast:

  • Episodes 1 to 10.
  • Episodes 11 to 20.
  • Episodes 21 to 30.
  • Episodes 31 to 40.
  • Episodes 41 to 50.
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