891: Caleb O’Dowd – Creating Offers That Are Hard to Refuse: Multi-Channel Marketing

Generally speaking, the listeners of my show – my coaching clients, and the students of the Self-Employed Business Institute – tend to be pretty gentle marketers. They are driven by purpose, heart-centered, and doing business with a soul. However, they may be too passive in their marketing. To improve their marketing, it's important to advocate for themselves more. In today’s conversation with Caleb O’Dowd, we discuss the importance of multi-channel marketing and reaching audiences through various platforms. Caleb emphasizes the need to understand our target audience, tap into their sense of urgency, and use multiple touchpoints to break through the noise. He also introduces the concept of the "Mafia offer," which focuses on removing objections and creating an offer no one can refuse. Tune into today’s episode to learn the significance of targeted communication, leveraging multiple channels, and crafting compelling offers to provide effective solutions to our audience.

 

Caleb O'Dowd is a nine-figure marketing and advertising expert, author, speaker, and the founder of Multi Channel Marketing, a company designed to help business owners optimize and scale in a sustainable way using a unique combination of online and offline marketing channels. Over the last 19 years, Caleb has generated over $160,000,000 in sales for the companies he owned and operated. He is the author of the forthcoming book, Relentless: The Ultimate Multi Channel Marketing Funnel.

 

A high school dropout turned carpenter turned entrepreneur, at the young age of 21, Caleb moved from Ireland to Miami to learn from Gary Halbert, one of the greatest direct response marketers and advertisers of all time, and the risk he took paid off. Over the next decade, Caleb became one of the leading direct marketing advertisers in America. In the online space, Caleb became known for creating some of the most profitable webinars in the history of the Internet, with recent webinars topping over $20,000,000 in sales. Today, Caleb dedicates his time to helping Internet business owners utilize the methods and strategies he teaches to generate improvements in sales, profits and return on ad spend in just a few days. Originally from Ireland, Caleb lives with his family in Miami, Florida.

 

 

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