901: Jay Baer – Time Matters: Speed as a Competitive Advantage

Some business owners still cling to the old-fashioned idea that quality takes time or that customers will wait due to the demand. In the past, I built my photography brand on these beliefs. But today, customers expect not just quality, but also something else – speed. Today, I’m joined by customer experience expert Jay Baer. With a strong background in research and renowned brand consulting, Jay explains how speed has become a pivotal factor in today’s business landscape, just as important as price. We delve into strategies for enhancing responsiveness and the value of setting accurate speed expectations. Jay also introduces the innovative concept of offering a “fast pass” to customers who are willing to pay more for expedited service. Tune in to discover how to leverage speed for success!

 

Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 best-selling business books, and created 6 multi-million-dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame,

Jay was named this year as one of the world’s top 30 Global Gurus, in customer

experience, AND in marketing. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.

 

 

And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

 

Everything you need can all be found at jeffreyshaw.com.

 

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