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May 14, 2025 16 mins

Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized efficiency, productivity, and marketing within the trades industry, bringing a breath of fresh air to systems that were becoming stale.

He breaks down how businesses can leverage data-driven decision making and AI-powered analytics to gain a competitive edge, emphasizing the vital importance of understanding your numbers: lead costs, cost per acquisition, and customer lifetime value. Matt also delves into the growing influence of voice search and explains why optimizing for more conversational, personalized interactions will set your business apart in 2025 and beyond.

Whether you’re looking to double your revenue or refine your sales process, Matt shares practical frameworks, strategic insights, and real-life examples that show exactly how you can scale yaour trade business systematically and sustainably this year. Get ready for actionable advice and inspiration to help you set—and smash—your business goals!

Listen to the video version of this podcast at https://youtu.be/qd5tqapLyn4

00:00 Optimizing AI for Voice Search
06:46 Bathroom Renovation Follow-Up Strategy
09:54 Revamping Sales for Better Results
10:59 TradieBot AI Streamlines Lead Management
14:16 "Trade Businesses: Boosting Ad Returns"



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