Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space.
“Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion.” – Molly Pittman
You Will Learn:
• How Plufl transformed a commodity into a viral DTC product.
• The power of niche marketing and expanding to multiple customer avatars.
• Why their paid ad strategy on Meta & TikTok is so effective.
• The genius behind Plufl’s high-converting landing pages.
• How they use promotions, upsells, and email marketing to maximize revenue.
• The strategy behind their price increase promotion and how you can use it too.
LINKS:
- The Smart Marketer Show - The Smart Marketer Show
- Smart Marketer – smartmarketer.com
- Instagram – @smartmarketer
- Molly Pittman – mollypittman.com
- Instagram - @mollypittmandigital
- Fields of Freedom Dog Rescue – fofdogrescue.com
- Instagram - @fieldsoffreedomrescue
- Plufl - weareplufl.com
- Instagram - @weareplufl
TIME STAMPS:
00:00:00 – Introduction: Brands to Watch – Plufl
00:13:29 – Marketing Strategy: From Ads to Checkout
00:15:21 – Product Expansion & The Hug Pillow
00:16:43 – The Power of Landing Pages & Personalization
00:23:07 - Turning Tariffs into Sales: The Power of Price Increase Promotions
00:28:42 – Final Thoughts & Key Takeaways
YOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at support@smartmarketer.com
Serve the World Unselfishly and Profit! 🚀
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.