Episode 213: What’s Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design

This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve.

As marketing shifts and tracking becomes trickier, it’s more important than ever to get your data right. That’s why we’re proud to have Hyros supporting this episode—a platform built to give marketers crystal-clear attribution so you can stop guessing and scale with confidence. If you’re serious about understanding what’s actually driving your sales, Hyros is the tool that gives you the truth you need to win.

“If you don’t know what’s working, you can’t scale. The best brands are doubling down on the right hooks and smarter systems.” – Molly Pittman

You Will Learn:

• How to track your top-performing creative hooks and scale with confidence

• The #1 variable that drives success on Meta (after analyzing $1B+ in ad spend)

• Why engagement is more powerful than conversion when testing new messages

• A practical system for mapping hooks, angles, and campaign goals

• How to use your creative to replace targeting as AI takes over

• The “system vs. product” strategy that instantly boosts AOV and LTV

• Real examples of creative that doubled revenue and unlocked new markets

• Why Flewd’s bath brand is one of the smartest DTC models to study right now

Episode Sponsor – Hyros

Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.

👉 Learn more at Hyros.com

Links & Resources:

• Smart Marketer – smartmarketer.com

• Molly Pittman – mollypittman.com

• Follow us on Instagram – @smartmarketer

• Smart Marketer Live Tickets – smartmarketerlive.com

• Flewd Stress Care – flewdstresscare.com

• Recovery Labs – recoverylabs.com

• Hyros – hyros.com

Timestamps:

00:36 – Pickles & Platforms: The Wild World of DTC

00:02:56 – Codifying Hooks For Scalable Growth

00:06:21 – One Message, Big Risk

00:14:48 – The Power of Engagement Over Attribution

00:31:38 – Don't Sell A Product, Sell A System

00:36:28 – Skittle Nails & The Power of Regrame

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