Episode 217: John’s DTC Brands to Watch: Whym and the 5-Step Formula for Better Offers

🎙️ Episode 217: John’s DTC Brands to Watch – Whym and the 5-Step Formula for Better Offers

Episode Description

✨ “Nobody cleans their room to make it not smell bad. They clean it so they can get that sense of a good smell.” – John Grimshaw

This episode is a deep dive into how Whym, a mystery travel company, revitalized an "outdated" industry by wrapping a brilliant offer around a simple service. John Grimshaw unpacks how surprise, novelty, and personalization create viral, high-converting experiences—and he shares his 5-part offer formula that you can use in any business.

If you’re tired of bland messaging and weak conversions, this one’s for you. Learn how to build offers that actually move people to buy.

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💡 You Will Learn:

• The 5 elements every great offer needs to connect and convert

• Why personalization + identity = performance gold in DTC

• How Whym makes “travel agents” cool again (and highly marketable)

• Why transformation matters more than features or price

• How to add surprise & delight to any offer—no matter your niche

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🔗 Links & Resources:

• 🌐 Whym Travel

• 📈 HYROS Attribution Tool

• 🎓 Smart Marketer

• 📲 @smartmarketer on Instagram

• 🧠 Connect with John Grimshaw

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⏱️ Timestamps (Chapters):

00:00 – Welcome & Intro (Anthony + Molly)
Anthony tees up the episode and Molly shares a must-have attribution tip for paid ads.

02:13 – John’s Segment: What Makes a Brand Worth Watching
Why Whym stood out—and why studying good offers beats copying funnels.

04:28 – What Is an Offer? Why It Matters More Than Creative
John defines the concept of an offer and explains why it drives growth more than ads ever could.

06:08 – Step 1: Define the Product or Service
Clarify what you're actually selling and why it matters to your customer.